The mane attraction: can BetMGM take a sizeable bite out of the UK market?

Despite the UK being a notoriously tough nut to crack for new online entrants, this hasn’t deterred MGM Resorts-owned LeoVegas Group from rolling out BetMGM. But will the brand, in-house tech and a Hollywood A-lister fronting a glitzy marketing campaign be enough in what is an extremely mature and ultra-competitive arena? Megan Nicholls Chris Rock Slot Boss BetMGM UK LeoVegas Group Sam Behar Entain talkSPORT uk market MGM Resorts BetUK Pink Casino betting Newcastle United Gustaf Hagman Kambi launch casino