“We needed more hands. We needed more eyes” – how Flutter priced up the biggest World Cup ever
Ahead of 1000/1-shots Cape Verde’s knockout clash with Argentina on Friday, senior traders at Flutter UKI reveal how the operator took on the challenge of pricing a 48-team tournament
03/07/2026
You're reading subscriber-only content
Unlock full access to this insight
Related Articles
Promoted feature
Beyond the odds: what the 2026 World Cup taught us about bettors, AI and prediction markets
Sports betting
Weekend Review: Seagulls soar as Arsenal suffer 3-0 drubbing