1xBet extends betting partnership with FC Barcelona
Operator agrees a five-year extension to existing deal with La Liga giants in a coup for firm’s sponsorship portfolio
FC Barcelona have extended their partnership with 1xBet, with the operator set to continue as the club’s global partner and official betting partner.
The renegotiated deal has been extended through to 2029, providing exposure for 1xBet across Barcelona’s various digital platforms.
Under the terms of the agreement, 1xBet will also have access to players from Barcelona’s men’s, women’s and indoor sports teams, in addition to having club legends produce additional content.
The operator said the new deal comes from “the company’s faith in such a globally renowned brand as FC Barcelona”.
Alex Sommers, 1xBet spokesman, said: “We are delighted to continue our partnership with one of the world’s most famous sports brands.
“In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.”
Juli Guiu, vice-president of marketing at FC Barcelona, added: “The renewal of the agreement with 1xBet is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere.
“Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
The operator recently struck a similar deal with Volleyball World in May 2024, becoming the organisation’s global betting partner for the next five years.