Allwyn remains on the hunt for sportsbook tech after Novibet deal collapses

Allwyn CEO Robert Chvátal has said the operator is exploring other opportunities to acquire sportsbook technology following the collapse of its acquisition of Novibet.

At the start of March, Allwyn announced its €327m deal to acquire a 51% stake in the Greek operator had crumbled following a review by the Athens-based Hellenic Competition Commission (HCC).

Allwyn originally announced the deal in December 2024, with Novibet planned to be operated as a standalone brand.

The lottery and gaming operator already runs the OPAP, Stoiximan and PameStoixima brands in Greece.

With the move now off the table, Chvátal revealed the intended acquisition of Novibet was primarily related to acquiring the operator’s proprietary sportsbook technology, as opposed to taking a larger share of the Greek market.

Speaking during Allwyn’s full-year 2025 investor call on Thursday, 19 March, Chvátal said proprietary technology remained a key target for the group.

He explained: “From the start, the Novibet rationale was primarily about the access to the proprietary sportsbook technology, rather than dominating Greece.

“The interest in the sportsbook technology remains on the radar and we have already started to explore other opportunities when it comes to sportsbook technology to solidify our position in some markets Allwyn is in with its sportsbook.

“I’m talking about the markets where Betano is not present because Betano is clearly a very powerful force in its own right, especially in Latin America. This is a very compelling proposition.”

Clarifying further, CFO Kenneth Morton added that the UK National Lottery operator already has in-house technology for its lottery products but is lacking the sports betting technology which the operator believes is “strategically important”.

Morton said: “More broadly, we do think having proprietary technology and content in areas of the tech stack which are really important for the customer experience is an important differentiating factor and driver of success in the long term.

“We do currently have, on the lottery side, pretty much everything we think is important for the user experience and important for our long-term success in-house already, although not necessarily rolled out across the whole portfolio.

“Sports betting is the one bit we don’t currently have in-house, which we do think is strategically important. We certainly see benefits to having it in-house, but as Robert said, there are other ways we can achieve that.”

Financially, Allwyn posted revenue of €9bn for full-year 2025, a 4% year-on-year increase.

Betano, where Allwyn holds a 36.75% stake in the Kaizen Gaming brand, saw its revenue spike 13% YoY to €2.8bn.

The operator saw sports betting revenue increase 1% YoY to €562m while lottery grew from €2bn in 2024 to €2.1bn in 2025.

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