ASA hits out at AI Scorecast for “misleading and irresponsible” Facebook ad
Watchdog clamps down on paid-for post after deeming its contents may lead consumers to believe they could likely generate a gambling profit using app's tips
The Advertising Standards Authority (ASA) has slammed an AI Scorecast Facebook ad for being “misleading and irresponsible” because it implied users could make “informed gambling decisions”.
The watchdog said the offending paid-for ad was identified using its Active Ad Monitoring system which uses AI to proactively search for online ads that might be in violation of the rules of the CAP Code.
The AI Scorecast post was found on Facebook in April 2026. It featured a man in a blue and white football shirt speaking into camera, while a voiceover claimed the product could predict “outcomes with a 97% accuracy rate in advance”.
The voiceover added: “On top of that it creates high odds betting slips entirely powered by AI. It analyses thousands of football data points in seconds so you can know the result instantly. I tried it myself, six matches all correct. If you want to give it a go too just click and download.”
In its public statement, the ASA contested the post was “irresponsible and misleading” because it implied the advertised service was “very likely to allow consumers who used it to make ‘informed’ gambling decisions to turn a profit”.
AI Scorecast, which is run by HRY Games, did not respond to the ASA’s enquires regarding the matter.
The regulator said it was “concerned by AI Scorecast’s lack of response and apparent disregard for the [CAP] Code”.
As laid out in its ruling, the ASA said customers would likely interpret the claims in the ad as an indication the AI Scorecast app could help make them a profit
“However, while the ad emphasised profits and success, it did not make reference to the possibility of tipping losers or of losing money,” the ASA noted.
“Because the ad implied that the service was very likely to allow consumers who used it to make ‘informed’ gambling decisions to turn a profit, without information on the risks involved in betting, we concluded the ad was misleading and irresponsible.”
The ASA told AI Scorecast the ad must not appear again in its current form.
The case has also been referred to CAP’s compliance team.
Last month, the ASA banned an ad linked to Midnite after the character portrayed in the TikTok appeared to be under the age of 25, despite the individual being AI-generated.
EGR has contacted AI Scorecast for comment.