At The Races launches new betting insights and odds history hub

At The Races has launched a host of new betting data and insight features on its platform to provide horseracing punters with free-to-read market information.

The new features include detailed odds histories, price-over-time charts and market strength indicators.  

Price-over-time charts show the average price offered by bookmakers, while the betting summary shows how a horse has performed in the market.  

This includes market strength indicators, which are calculated based on changes in market share and the odds journey that shows the lowest and highest odds offered for a horse. 

At The Races has also launched an odds history matrix to allow users to access price changes in what the company called a “more traditional format”.

The enhanced data covers every runner in races for which final declarations have been received, expanding to racing from the UK, Ireland, France, the US and Hong Kong. 

The data takes prices from 25 betting partners, creating a visual representation for visitors to compare prices from 10 different bookmakers. 

These include bet365, William Hill, Coral, Sky Bet, Betfred, Ladbrokes, Unibet, Betfair, BetVictor and Boylesports. 

The new features are initially available on desktop only, although there are plans to bring the tools to mobile users in the near future.

At The Races is the horseracing media rights company that runs Sky Sports Racing TV.

The online platform also offers a Tote hub, a betting calculator and free-to-play predictor games.

In other horseracing news, Kindred Group has claimed ITV’s new docuseries, Champions: Full Gallop, has driven brand awareness for its flagship Unibet platform.

Unibet sponsors both trainer Nicky Henderson and stable jockey Nico de Boinville who both feature prominently in the six-part series that also counts Flutter UK and Ireland and Racecourse Media Group as official sponsors.