Bethard recruits Zlatan Ibrahimovic as ambassador and co-owner
Malta-licensed operator shoots stylish promo video after enlisting Swedish football star as brand ambassador and co-owner
Bethard Group today unveiled Swedish football legend Zlatan Ibrahimovic as its latest brand ambassador and co-owner.
The sports betting brand released a high-budget promo video announcing the arrival of Ibrahimovic, which Bethard hopes will further its strategic push to be licensed in key European markets by 2020.
In the same week Ibrahimovic joined MLS side LA Galaxy from Manchester United, Bethard said the footballer would help with the on-going development of the firm’s offering.
“We have taken a bold decision to start building a next generation sports betting brand and we are of course super excited to welcome Zlatan onboard,” said Bethard CEO Erik Skarp.
“What better companion could we possibly have on this journey? This move marks the starting signal for us.
“Through the agreement we will not only have an outstanding brand ambassador, but also a very engaged co-owner who I know will push us relentlessly forward,” added Skarp.
Ibrahimovic said: “I have obviously been courted by betting companies throughout my career, but up until now I have not been presented with anything that has triggered me.
“With Bethard, there was something different as it’s a company with Swedish roots- the founders are from my home town and they are true challengers who really want to do things differently.”