Subscribe
  • Home
  • Digital Editions
  • Events
  • Rankings
  • Media Hub
  • EGM Slots Tracker
  • EGM
  • Directory
  • Press Releases
Subscribe

Betsson signs new ad agency for Swedish Hockey League push

Operator will launch the campaign in Sweden and Norway and is plotting a new brand identity

Nicole Macedo
19/09/2018
You're reading subscriber-only content
Unlock full access to this insight
Betsson Group Europe News Norway Sponsorship TV advertising

Related Articles

Interview
Q&A: Betsson CEO on “bizarre” Brazil and hopes for a German return
Strategy
Betsson drops betFIRST in Belgium and transitions to eponymous brand
Betsson Group launches new foundation to bring CSR initiatives under one umbrella
Sponsorship
Kalshi strikes sponsorship deals with five MLB teams

Must Reads

  1. Q&A: Betsson CEO on “bizarre” Brazil and hopes for a German return 1
  2. Matchbook CEO: “When everybody is pulling out of the UK, we thought let’s keep attacking it” 2
  3. H2GC: Italy’s brand exodus hasn’t slowed growth or pushed players offshore 3
Sign up to our daily newsletter
Stay up to date with all the latest gaming industry's news and events.
Stay updated
Explore the world's leading news
source covering the online gambling industry
About
  • About EGR
  • Advertise with us
  • Privacy statement
  • Terms & Conditions
  • Cookie Policy
Company
Pageant Gaming Media UK
11 St John Street, London
EC1M 4AA, United Kingdom
Contact Us
support@egr.global
+44 20 7149 0699

Calls may be recorded for
training and monitoring purposes

© 2026 EGR Global. All Rights Reserved.