BeyondPlay inks first major supplier deal
Start-up pairs with Pragmatic Play to bring igaming content to operators with social spin
BeyondPlay has agreed its first major content integration after putting pen to paper on a partnership with Pragmatic Play.
Under the remit of the deal, a selection of Pragmatic Play’s titles will be integrated into the BeyondPlay software solution, with an initial exclusive launch period with LeoVegas.
Once BeyondPlay’s licensing and certification processes complete, the firm will be able to offer operators titles from the Pragmatic Play portfolio coupled with a multiplayer mode featuring a number of social and interactive features.
The deal marks another major step in BeyondPlay’s journey which has seen the start-up close a sizable funding round backed by LeoVegas and onboard former Casumo exec Jacqui Gatt and ex-Playtech head Cristina Turbatu to become COO and CTO, respectively.
Karolina Pelc, BeyondPlay CEO, said: “We are super happy to see Pragmatic Play get behind our innovative vision and commit to be an early mover on this exciting opportunity.
“Having worked with the Pragmatic Play team and their slots titles in my operator roles in the past, I am confident this will be a mutually beneficial partnership,” she added.
Yossi Barzely, Pragmatic Play CBDO, commented: “We have monitored BeyondPlay’s journey very closely and we are absolutely thrilled to sign this landmark agreement with Karolina and the team.”