Blockasset names ex-William Hill head as chief product and technology officer
Web3 sports network and crypto operator adds Michael Wallington to C-suite, joining fellow former evoke execs in Alexis Zamboglou and Michael Sheehan
Web3 sports network and crypto-first operator Blockasset has hired former DAZN Bet and William Hill head Michael Wallington as its new chief product and technology officer.
Wallington joins Blockasset from Gibraltar-based supplier Patrianna, where he spent 10 months between May 2024 and February 2025 as head of product.
Prior to that role, Wallington spent just under two years with DAZN Bet as the operator’s director of product.
While with the firm, he helped launch its products in four regulated markets over the course of a year in the UK, Spain, Italy and Germany.
Wallington’s previous igaming experience also included four years with William Hill, from August 2018 to October 2022 in several positions.
Initially joining as senior product owner for gaming, he became product manager for sports and gaming in January 2019.
A promotion to head of product for customer protection and payments followed in July 2020.
His final role with the operator saw Wallington named head of product for sports in August 2021.
He also spent three years with Ladbrokes Coral Group between August 2015 and August 2018.
Wallington’s arrival follows former fellow Hills head Michael Sheehan joining the Web3 firm last November as chief marketing and people officer.
Blockasset is headed up by former Hills and evoke exec Alexis Zamboglou, who was named company CEO last year after stepping down as evoke’s UK and Ireland managing director.
Other former Hills figures to have joined Blockasset include Matt Stitfall as head of commercial and Stephen Webber as head of trading.
Blockasset was founded in 2021, and is built on the Solana blockchain. It promotes fan engagement in exchange for rewards and VIP experiences, while also having a betting arm in BlockBet.
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