Entain continues digital retail revolution with Spotlight Sports Group

Entain brands Ladbrokes and Coral are continuing to accelerate their print-to-digital transition in partnership with the Racing Post.Eight retail shops across the UK and Ireland are being decked out with the new, interactive Racing Post Digital Betting Shop Display (BSD), as the pair look to work towards the future of the retail betting space.The Racing Post BSD will be available on in-shop touchscreens which will contain key editorial content, including tips and insights, so that bettors can make informed decisions.The new digital feature also contains the Racing Post Tipping Zone which includes content from the likes of Tom Segal and Paul Kealy, as well as a live feed on racedays.Alan Pepperell, Spotlight Sports Group retail director, said: “We are delighted that Ladbrokes Coral, like most high-street bookmakers, are relying on Racing Post and Spotlight Sports Group to produce the content that engages their visitors.“The new digital BSD is like nothing else on the marketplace. With the latest releases, customers are getting key race information supplemented with tips from the biggest names in racing at the touch of a button. We’re excited to see bettors interact with our digital products over the coming months,” he added.Toby Cook, Entain retail product manager, said: “We’re delighted to be moving with the business as we continue our digital journey. The new interactive screens have already been hugely successful in our shops in London and Dublin and we’re delighted to be installing them in more shops up and down the country.”