EvenBet Gaming shares first-of-its-kind igaming insights through the eyes of industry professionals
In this article, brought to you by EvenBet Gaming, the software developer sheds light on the sector’s future via deep analysis driven by in-depth research and interviews
On Monday 15 January, leading online gaming software developer, EvenBet Gaming, released its latest ebook providing unique insight into existing igaming trends and challenges. Among the findings, recruitment is named as one of the main barriers to growth among leading CEOs in the industry.
The research, conducted by EvenBet, consisted of over 170 in-depth interviews with European and Asian igaming professionals, including a substantial share of industry CEOs and business development executives across a broad range of verticals and markets.
And while regulation and increased competition inevitably ranked as the most pressing issues for CEOs and founders, recruitment challenges followed next, illustrating the ever-demanding need to attract and hire new talent.
Emerging approaches include leveraging HR marketing strategies to showcase workplace culture, career opportunities as well as the unique perks that are being embraced by firms when opening new offices and hiring local staff in new markets.
Key issues and concerns
Results from the ebook, titled ‘Core iGaming Trends and Challenges in 2023’, deliver a greater understanding of the most important issues and concerns from the industry, including:
- Over half of respondents emphasised the importance of social media marketing (SMM) as a crucial tool in building brand awareness;
- The integration of artificial intelligence (AI) in igaming operations to enhance efficiency, personalisation and the overall user experience;
- Huge growth of crash games mirrors a global shift in offering faster experiences for shorter attention spans;
- Continued demand for technological advances, including new features, mechanics, improved UX and solutions to challenges such as poor internet connectivity;
- Regulation remains the most significant challenge of those surveyed, including changes in existing territories and ambiguity within emerging markets leading to uncertainties.
The development of the ebook was driven by EvenBet’s commitment to providing thought-provoking insight on the global igaming industry. The company aims to share its deep analysis to provide operators and others with useful information to support their future decisions and investments.
Dmitry Starostenkov, CEO of EvenBet Gaming, said: “Conducting in-depth interviews with industry specialists was a strategic decision for EvenBet Gaming. Recognising the lack of such research in the igaming sphere, we aimed to get into unexplored territories, seeking raw, authentic insights.
“Our mission was clear – to collect unfiltered data that mirrors the market’s pulse. Through a few hundred interviews, we achieved a level of depth rarely reached before. Core iGaming Trends and Challenges in 2023 underscores our commitment to the comprehensive understanding of the industry.”
To download the ebook, please visit https://evenbetgaming.com/igaming-trends-and-challenges-2023/
For more information on this release, to arrange an interview, or to enquire about game imagery please contact Square in the Air on B2B@squareintheair.com
About EvenBet Gaming
EvenBet Gaming is an online poker and gaming platform developer and vendor based and licensed in Malta (MGA B2B licence). The company specialises in creating poker and card games and performing integration with third-party platforms, gaming content and gaming-related services providers. Over 130 employees work in EvenBet Gaming’s offices in Malta, the USA, Serbia, Armenia and Colombia.
The outstanding quality and reliability of software created by EvenBet are proven by multiple certifications including ISO 27001, iTech Labs, BMM Labs and GLI as well as numerous industry award prizes and nominations, such as SAGSE Awards, EGR B2B Awards, SBC Awards, Malta iGaming Excellence Awards, SPiCE India Awards and others.