Former Full Tilt CEO to lead new “next-generation” gaming company
Dominic Mansour appointed CEO of Bragg Gaming, a combination of a digital media firm and platform provider Oryx Gaming
Former Full Tilt chief Dominic Mansour has been appointed CEO of a newly-created egaming company that aims to combine sports media and betting in a “similar way to Sky Bet”.
The new firm will be called Bragg Gaming and has been created in a multi-part deal announced this morning.
The deal sees Mansour’s M&A advisory firm, Legacy 8, partner with UK digital media brand GIVEMESPORT to acquire of the shares of platform provider Oryx Gaming.
The initial consideration is €7.5m with several earn-outs payable pending performance.
The plan for the firm is to launch GIVEMEBET, an online sports betting brand, that will leverage GIVEMESPORT’S position in digital sports publishing “in a similar way to how Sky Betting & Gaming was built from Sky Sports”.
GIVEMESPORT has 26 million Facebook fans and 30 million monthly visitors, which the firm aims to cross-sell into gaming.
Mansour said the new brand and Oryx acquisition was just the first step for Bragg Gaming.
“We plan to follow this with other acquisitions in the gaming sector as we position Bragg Gaming as a next generation gaming company,” he said.
“The newly combined group will now have the opportunity to grow into gaming and to leverage synergies through the combination of the businesses.
“GIVEMESPORT has a bigger following on Facebook than ESPN and Sky Sports and we plan to use this as a platform to grow into sports betting initially in the UK and further into the US as it regulates.”
Akshay Kumar, the former CFO of NetPlay TV plc, will become CFO of Bragg.
Matevz Mazij, Oryx’s chief executive, who will remain in the role, added: “The deal is a fantastic opportunity to capitalise on our international expansion plans. In the last five years since Oryx was founded, it has developed in to a leading global provider of turnkey solutions for top gaming and betting brands.”