Française des Jeux launches Sportradar-powered esports betting product

French operator Française des Jeux (FDJ) has announced the launch of a new free-to-play esports betting product in partnership with sports data provider Sportradar.

FDJ’s sports betting brand’s ParionsSport launched the product earlier this week, offering markets across most of the main international esports competitions with Sportradar’s esports API and Stats Centre.

Sportradar will also deliver its Life Cycle of Odds and Live Odds offerings across all available titles to FDJ, while Sportsbook Cloud, a gold certified partner of Betradar, will provide the web and mobile platform.

“Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment,” Jean-Francis Beaulieu, business unit director of ParionsSport, said.

Sportradar’s head of esports, James Watson, added: “We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight. This is an exciting time for esports in France.”

FDJ developed its free-to-play esports betting product in-line with French legislation, which currently prohibits real-money betting.