Lindar Media lands new head of commercial strategy

Lindar Media has hired Dan de Souza as the company’s new head of commercial strategy.

Lindar Media, which operates the MrQ proprietary bingo brand, recruited de Souza from BGO Entertainment, where he served as head of global strategy and operations since October 2019.

He originally joined BGO in April 2017 as head of retention marketing having spent more than six years in various positions with Betway.

As head of commercial strategy, de Souza will be form part of the global strategy to grow the business and ensure efficiencies across various supply chains.

Savvas Fellas, Lindar Media MD, said: “Dan has amazing exposure and understanding of both the operational side and of the commercial side of what it takes to run a successful but more importantly, a scalable business.”

Former BGO head de Souza added: “The time was right to move onto a new challenge. As ever, with change comes opportunity and I believe joining a strong tech focussed disruptor platform like MrQ presents multiple opportunities as they continue to challenge other brands.”

Last year, Lindar Media hired former Gamesys and News UK data expert Satpal Chaggar as its new head of data science. He has since leveraged the firm’s real-time data to improve business processes.