Lottoland CEO joins Crucial Compliance as non-executive chair
Industry veteran Nigel Birrell to advise Gibraltar-based start-up on growth opportunities and strategy
Crucial Compliance has recruited Lottoland CEO Nigel Birrell to serve as its first non-executive chairman.
EGR understands Birrell will advise the fledgling compliance business on internal affairs and international expansion beyond Gibraltar.
“I am delighted to be joining Paul, Andy and the team at Crucial Compliance at this formative stage in what has already been a tremendous early phase of its development as a leading provider of regulatory, corporate responsibility and compliance services,” Birrell said.
Birrell’s appointment as non-executive chairman is the firm’s second major hire in the space of two months, following the appointment of marketing industry veteran Andy Masters as the group’s first chief operating officer (COO).
Founded in 2019, Crucial Compliance is described as a one-stop-shop for operators looking for CSR and compliance support as well as advice on responsible gambling and anti-money laundering.
The business also uses player data to develop player protection strategies while working with operators to develop holistic safer gambling initiatives.
“We are thrilled to have Nigel join the team,” Crucial Compliance MD Paul Foster said. “With his unrivalled industry knowledge and experience, we are looking forward to receiving his counsel in helping to shape Crucial’s future for sustainable growth.
“In attracting someone of Nigel’s calibre, we have reiterated our commitment to driving safer gambling and business change through holistic growth strategies,” Foster added.