Nova88 agrees sponsorship deals with Inter Milan and Sevilla
Asia-facing operator adds European giants to partnership portfolio in attempt to deepen its involvement in football
Nova88 has struck partnership deals with both Inter Milan and Sevilla.
In the case of Inter, Nova88 will serve as the San Siro club’s regional partner in Asia.
The agreement with Italian club Inter will see the operator’s “distinctive brand” be shown around the club’s advertising boards inside the stadium.
Keith Lim, Nova88 head of PR, hailed the partnership, explaining that would help it deepen the firm’s involvement in the global sport.
Lim said: “This partnership makes a significant milestone in Nova88 brand’s journey.
“It enables us to make significant progress toward our goal of deepening our involvement in football-related partnerships,” he added.
With Spanish side Sevilla, Nova88 will be the club’s official betting partner in Asia until the end of the 2023-24 season.
Lim said: “We are delighted to team up with one of the strongest European teams. We extend our heartfelt congratulation to Sevilla for its stunning success in the Europa League.”
Jose Maria del Nido Carrasoci, vice-president of Sevilla, added: “We are very pleased with this agreement, which strengthens our strategic ties with a region that is very important to us.”