EGR's Power Affiliates 2017 revealed
Find out which firms have been ranked among the most influential affiliates in the egaming sector
It’s that time of year again – welcome to the 2017 edition of EGR’s Power Affliates.
Compiling the list of the biggest and most influential affiliates is never an easy task but, following the 12 months we’ve had in the industry, putting together this year’s power players was the most difficult yet. And while you’ll find many familiar names on this year’s list, there is also a smattering of new entries which have either had a strong year or made themselves more visible to those keeping a watchful eye on the sector.
You won’t be surprised to hear that there are more entries in the ‘super affiliate’ category than in 2016. We have also made this the first section for our readers to peruse – after all, the likes of XLMedia, Catena Media and RakeTech have transformed themselves into true powerhouses and continue to change the face of the industry with seemingly endless acquisitions. See the section’s accompanying box out to find out how we have defined a ‘super affiliate’.
So what else is new this year? In line with industry trends, we have listed more sports betting affiliates than ever before and less in poker, while in the introduction we have given a few more details as to how the final list is calculated and the criteria used.
With this in mind, I’d like to thank all those who helped EGR Marketing throughout the process – your help was absolutely invaluable. And while we try our best to make sure the list is as accurate and comprehensive as possible, I of course welcome any constructive criticism so we can improve the Power Affiliates list for the years ahead.
One final note, we recently released details of this year’s Power Affiliates event, which will take place at the Goodwood Festival of Speed on 30 June 2017. And following feedback from the 2016 event, this year’s renewal will contain far more content, including panel discussions, roundtables and presentations.
More details can be found on the events page of EGR.global, but places are filling up fast – so make sure you register before it’s too late.
I look forward to seeing you all there.
The full list the Power Affiliates can be read here