The Unit expands North America presence with XCLSV partnership
Software developer continues its expansion, focusing on PPC, SEO, social media, influencer marketing and website development
The Unit has penned a strategic partnership with New-York based marketing firm XCLSV to increase its footprint in North America.
Both companies will work together going forward to provide services including social media, PPC, influencer marketing, SEO and website development.
The partnership is formed on the back of a successful collaboration between the two companies, which both worked with US affiliate brand ParlayMax on a pilot project.
The move represents The Unit’s latest foray into the North American market, after working with the likes of NorthStar Gaming and BetRegal.
Earlier this year, The Unit opened a new software development hub in Moldova to add to its existing Ireland base.
Mark O’Hare, head of business development and account management at The Unit, said: “The Unit has consistently exceeded expectations with our integrated approach to igaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success.
“XCLSV’s track record of success in North America speaks for itself, so we’re excited to see the synergy we’ll create as we work together and expand our presence in the territory,” he added.
The New York-based marketing firm adds crucial North American market experience to the partnership, with the company having bases on the East and West Coast.
XCLSV founder Zaire Williams said: “The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers.
“Not only do their highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering.”