The week in B2B news (1 April 2021)

Relax Gaming lands Parimatch deal

Relax Gaming has secured a supply agreement with online operator Parimatch.

Under the remit of the agreement, Relax Gaming will provide Parimatch with its proprietary titles, as well as content from third-party partners.

Daniel Eskola, Relax Gaming CCO, said: “It’s a delight to announce this deal with Parimatch, a company that shares our values of quality and differentiation.”

Eugene Saveliev, Parimatch head of gambling products, added: “Relax’s technical excellence along with its variety of regionalised content has been a major highlight of our relationship so far, but I’m sure there are many more to come.”

SoftSwiss secures Maltese B2B licence

SoftSwiss has secured a B2B licence from the Malta Gaming Authority (MGA).

After securing the licence, the company’s game aggregator platform will be able expand into new territories with new operator partners.

Max Trafimovich, SoftSwiss CCO, said: “We are happy to receive the MGA B2B licence for our Game Aggregator solution. It’s a significant step forward in our journey, which is opening new thrilling horizons for us.

“The MGA licence is just another proof of the top-notch quality, security and transparency of our products and services, which will open the door to new long-term partnerships and will drive further business growth,” he added.

Playtech expands Swiss presence

Playtech has expanded its presence in Switzerland after inking a multi-year partnership with Casinò Lugano.

Playtech will provide its IMS, casino and live casino content for the operator’s Swiss4Win.ch brand in the combined Italian-Swiss region.

Shimon Akad, Playtech COO, said: “Live casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market.”

Gianmaria Frapolli, Casinò Lugano CEO, added: “Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online Casino experience to our customers as we enter the online market for the first time.”

End 2 End enters Colombian market

End 2 End has entered the Colombian market after partnering with leading domestic operator BetPlay.

BetPlay will gain access to End 2 End’s online multiplayer bingo product, which includes 90 and 75-ball versions, as well as lottery games.

Alejandro Revich, End 2 End CEO, said: “We are very happy to provide our content to an operator of the size and importance of BetPlay. Our content is proven to attract players and it’s a proud moment to be the first multiplayer bingo provider certified in Colombia.”

Germán Segura, Corredor Empresarial GM, added: “Working with End 2 End enables us to consolidate our brand’s position as the market leader in Colombia.”

SIS inks Unibet agreement

SIS has put pen to paper on a Watch and Bet agreement with Kindred Group for its Unibet brand.

Unibet customers in Australia, the UK, and Ireland will gain access to 24/7 live betting channels and live streaming content.

Paul Witten, SIS commercial director, said: “We’re very pleased to have reached this agreement with Unibet to provide their customers with a first-class betting experience through our bespoke branded 24/7 live betting channels in the UK, Ireland and Australia.”

Ben Colley, Kindred Group head of global racing and UK sports, added: “We’re thrilled to be working with SIS and look forward to being able to deliver an enhanced racing offer to our customers.”

TruNarrative seals Tote partnership

TruNarrative has sealed a partnership with Tote which will see the pool betting operator use the company’s technology to improve customer onboarding and affordability checks.

TruNarrative’s technology will allow Tote to perform enhanced due diligence and run continuous risk ratings on their customers.

Adam Doyle, TruNarrative head of gaming, said: “With the TruNarrative platform the Tote will be able to enhance the customer lifecycle and monitor their players. It’s great to be working with the Tote to help them understand players and deliver a great experience.”

Dani Johnson, Tote operations director, added: “We’re pleased to be working with the TruNarrative team to help us ensure we have the information we need on customers throughout their time betting with the Tote.”

NSoft unveils cash out widget

NSoft has unveiled a new cash out feature to bolster its live sports betting solution.

The supplier’s new feature will be available across web and mobile app versions of its in-play betting solution.

In a statement, NSoft said: “The cash out feature has become a standard option for sportsbook operators and live betting. Cash out feature is in high correlation with the punters’ engagement, thus turnover.

“The bettors tend to choose in-play betting operators who offer cash out as it allows them to impact the bet even after they made the wager,” the statement concluded.pari