The week in B2B news (1 October)

Pragmatic Play lands Novibet deal

Pragmatic Play has landed a bingo supply agreement with European operator Novibet.

The supplier’s bingo titles will go live with Novibet’s UK-facing site and follows up a similar agreement struck between the pair to onboard live casino content.

Bhotesh Maheshwari, Pragmatic Play VP commercial strategy and operations, said: “We’re thrilled to launch another vertical with Novibet so swiftly after launching our Live Casino offering with them.”

Fotini Matthaiou, Novibet casino manager, added: “We are confident that our new partnership will freshen and enhance our entertainment content and that our members will enjoy Pragmatic Play’s exciting Bingo games to the fullest.”

Relax Gaming strikes Ellmount Gaming agreement

Relax Gaming has struck a deal with Ellmount Gaming to supply content to its online casino brand CasinoRoom.

Under the remit of the deal, Relax Gaming titles such as Top Dawg$ and Dead Man’s Trail will go live with the operator.

Daniel Eskola, Relax Gaming CCO, said: “We have a track record for pushing the boundaries in game development and are confident that reputation will grow thanks to this new partnership with Ellmount Gaming.”

Mery Blomqvist, Ellmount Gaming CMO, added: “Further increasing our offering with a key partner like Relax Gaming is an important step for everyone here at Ellmount Gaming.”

White Hat Gaming bolsters US wallet footprint

White Hat Gaming has launched its Travelling Wallet solution for casino in Tennessee and Arizona.

The wallet allows players to move from state to state and between verticals without the need to transfer funds.

Rob Fell, White Hat Gaming COO, said: “It is fantastic to see players in Tennessee and Arizona benefitting due to the flexibility and ease of use of our Travelling Wallet.

“With interstate travel a daily fact of life for so many Americans, we identified a clear and pressing need to deliver a wallet that was not limited by state lines,” he added.

Pariplay unveils latest title

Pariplay has unveiled its latest slot title in the shape of Rumble Rhino Megaways.

Set in the African landscape, players hunt for majestic rhinos and wins, surrounded by herds of wild animals.

The game offers 86,436 ways and becomes the latest addition to Pariplay’s proprietary portfolio of more than 120 titles.

Joey Hurtado, Pariplay MD of games, said: “Rumble Rhino Megaways offers exciting and fun gameplay with immersive features that will have players truly entertained as they hunt for big wins.”

Sports IQ inks Sporting Solutions partnership

Odds make and player prop provider Sports IQ has put pen to paper on a partnership agreement with Sporting Solutions.

Sports IQ will become the exclusive provider of US sports player props markets to Sporting Solutions, for onward use for their B2B and B2C sports betting partners.

Omer Der, Sports IQ CEO, said: “Sporting Solutions has an exceptional reputation in the global gaming industry. We’re delighted to attach our names to theirs and power their continued growth with innovative product lines.”

Andy Wright, Sporting Solutions CEO, added: “Sporting Solutions are excited to partner with Sports IQ who like ourselves use cutting-edge technology to provide innovative products and services to the betting and gaming industry.”

Pragmatic Solutions secures new business

Pragmatic Solutions has secured a new partnership with Trans World Hotels & Entertainment (TWHE) to power its online division Palasino.

The supplier will provide the casino with its full PAM and CMS platforms to power the online offering.

Ashley Lang, Pragmatic Solutions CEO, said: “We believe established land-based operators have great potential to lead in the online market and look forward to support Palasino in the launch of their first online brand.”

Colin Stewart, TWHE director of operations, added: “We found Pragmatic Solutions to have the right technology and experience to support our business as we expand into online gaming. We look forward to a long and successful partnership.”

SOFTSWISS lifts lid on betting trends

SOFTSWISS has revealed behavioural insight data from H1 2021 using anonymous results across all brands powered by its sportsbook platform.

The firm found the top three currencies being used on its sportsbook platform were dollars, euros and crypto. It also found mobile betting featured smaller stakes at a more frequent rate, while desktop betting usually housed the largest stakes.

Football was the most popular sport by gross gaming revenue share, followed by tennis and baseball.

Alexander Kamenetskyi, SOFTSWISS product owner, said: “This prize trio is not at all surprising for those with a long-standing interest in betting. Football, as the most popular sport, takes the top place. It is suitable for all types of betting, including live betting in the form of a pre-match.”