The week in B2B news (10 December)

Push Gaming goes live in Romania

Push Gaming has gone live in Romania as the supplier continues to expand its European footprint.

The supplier will be able to bring its games to the Romanian market after securing full certification from the country’s gambling regulator, the ONJN.

Fiona Hickey, Push Gaming head of sales, said: “While already well-established in a relatively short space of time, the Romanian market has great potential to become even bigger and our innovative portfolio of games sets us up perfectly to make the most of the opportunity.

“These are exciting times for Push. We’re growing at a remarkable pace and with new key hires in place behind the scenes to support our accelerating expansion, we’re in fantastic shape to make our mark in several new regions,” she added.

Pariplay inks Gaming Realms deal

Pariplay has put pen to paper on a deal which will see the aggregator add Gaming Realms products to its offering.

The agreement will see Gaming Realms’ Slingo content become available to a worldwide operator network via Pariplay’s Fusion platform.

Shivan Patel, Pariplay commercial director, said: “This deal with Gaming Realms provides our Fusion platform with content that is carefully designed with mobile devices in mind, cleverly leveraging IP and brands to deliver innovative and engaging new styles of games that I know will be a firm hit with customers around the world.”

Gareth Scott, Gaming Realms commercial director, added: “The integration with Pariplay supplements existing routes to market, while strengthening our strategy for regulated jurisdictions.”

Elk Studios seals SKS365 agreement

Elk Studios has sealed a content supply agreement with SKS365.

Under the remit of the deal, SKS365 customers will be able to access Elk Studios’ content including Katmandu Gold and Nitropolis via the Planetwin365 casino.

Martin Lerby, Elk Studios CSO, said: “We are very excited to grow Elk’s footprint in Italy with such a well-known brand as Planetwin365 and look forward to a long and fruitful partnership.”

Troy Cox, SKS365 CCO, added: “The titles of Elk Studios are among the best in the world in terms of the quality of their content and the advanced game features and this will allow us to offer an even richer and more engaging gaming experience.”

OpenBet pens Sportsbet extension

OpenBet has extended its partnership with Flutter Entertainment’s Sportsbet brand after securing a four-year deal.

Through to the end of 2025, OpenBet will continue to power Sportsbet’s sports betting platform in Australia.

Jordan Levin, OpenBet CEO, said: “We’re thrilled to have finalised this important new contract with our long-term partner Sportsbet.

“This renewed partnership with Flutter Entertainment once again demonstrates how OpenBet is at the heart of driving sports betting entertainment to the world’s biggest brands,” he added.

iSoftBet strikes deal with Soft2Bet

Content aggregator and games supplier iSoftBet has struck a content deal with Soft2Bet.

Soft2Bet customers across Europe will gain access to iSoftBet’s portfolio of more than 150 titles and products.

Federica Faggiano, iSoftBet CCO, said: “Integrating with established platforms like Soft2Bet is in line with our company strategic expansion path and is pivotal for the long-term success of our aggregation offering.”

Daniel Mitton, Soft2Bet head of casino, added: “We are extremely excited to have reached a content integration deal with iSoftBet. Partnering with leading companies like them is exactly what we strive for, as we continue enhancing our product portfolio.”

Spinomenal secures Codere partnership

Spinomenal has secured a content partnership with Mexican operator Codere.

Codere customers will now be able to play a range of Spinomenal games including Demi Gods II and Book of Rebirth.

Spinomenal has also created a bespoke slot called En La Vida En La Cancha which takes inspiration from Codere’s sponsorship of Liga MX’s Club de Fútbol Monterrey.

Lior Shvartz, Spinomenal CEO, said: “We’re very pleased to have signed a content partnership with one of Latam’s leading operators. The region offers huge potential and we’re excited to bring our games to a new audience and expand Spinomenal’s global reach.”cod