The week in B2B news (15 January 2021)

Realistic Games seals Lottoland deal

Realistic Games has secured a European supply agreement with tier one operator Lottoland.

Under the remit of the agreement, Realistic Games will provide Lottoland with a variety of slot, table and instant win games.

Robert Lee, Realistic Games commercial director, said: “Given Lottoland’s established and growing customer base in the UK, Swedish and German markets this partnership is a significant step forward that will further cement our footprint.”

Nigel Birrell, Lottoland CEO, added: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product. Realistic fits that bill perfectly.”

Pragmatic Play unveils Masked Singer bingo product

Pragmatic Play has unveiled its bespoke bingo product based on the hit ITV show The Masked Singer for SkillOnNet brand PlayOJO.

PlayOJO secured the rights to produce content based on the primetime show last year and tapped the supplier for its 90-ball bingo product.

Claire McDaid, Pragmatic Play VP of bingo, said: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition.

“Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product is something we’re proud of,” she added.

Soft2Bet debuts new brand

Casino and sportsbook platform Soft2Bet has unveiled its latest brand with the Malta-licensed Betinia.

Players are immersed in five different cities, each with its own distinct sporting arenas. When players reach all the arenas in one city, they obtain a bonus and move to the next.

Ivan Piorischin, Soft2Bet product owner, said: “We are delighted to release the gamification-packed Betinia, which offers bettors a varied and immersive range of casino and sportsbook options within an exciting cross-border adventure.

“The product caps a hugely successful year here at Soft2Bet, with a large and growing number of customers across the globe now benefitting from our world class offering,” he added.

Gamomat releases new slot

Gamomat has released its latest slot title in the shape of Crystal Strike.

The new crystal-themed addition to the supplier’s portfolio boasts an atmospheric soundtrack and eight different mysterious symbols across the reels.

The 5-reel, 4-row slot is highly volatile with an RTP of 96.17% and is available on the Oryx Gaming hub.

Axel Niemann, Gamomat MD, said: “Gamomat is constantly looking to diversify its entertainment offering, Crystal Strike is a shining example of our commitment to creativity. We’re thrilled with the results and sure our partners and players will be too.”

Revolver Gaming inks MrQ agreement

Revolver Gaming has inked a supply agreement with UK-licensed online bingo and casino brand MrQ.

MrQ players will gain access to the 14 slots currently available as part of the Revolver Gaming portfolio with new release Thor of Asgard set to go live in February.

Ryan Lazarus, Revolver Gaming CEO, said: “Getting the opportunity to provide our games to a cool, up and coming operator like MrQ will help us boost our brand further in the UK market, and we’re thrilled for the chance to provide our games to MrQ’s loyal fanbase.”

Savvas Fellas, MrQ CEO, added: “Revolver Gaming is another addition of content provider that help us offer the best in class service and content to our growing user base of MrQ.com.”

Fast Track signs Casino Epic CRM deal

Fast Track has signed an agreement with Kanon Gaming brand Casino Epic to bolsters the online casino’s real-time engagement capabilities.

Casino Epic will use Fast Track’s CRM expertise to enable its team to “easily automate campaigns and engage players in the right moments”.

Christopher Hirst, Fast Track co-founder, said: “We are really enjoying working with the team from Casino Epic. We are especially impressed with the speed that they have handled the integration – it is the fastest to date.”

Nikolai Livori, Kanon Gaming CEO, added: “Thanks to their experienced team and the good communication between the two teams the integration was super smooth and fast. I am very much looking forward to put our CRM strategies to use, not only for casino but also for our upcoming lottery products.”

Quik reveals revamped roulette title

Quik has revealed a revamped roulette title called Superblocs which adds a new in-game bonus feature to the classic casino game.

Superblocs is based on a live roulette game, while the in-game feature consists of blocks that move across the betting table that will give bonuses up to 200x on the numbers they land on when they come to a halt.

A Quik spokesperson said: “SuperBlocs is just a teaser of what Quik is up to, and it’s only just gotten started. We are building the better-known aspects of the best of two worlds with the aim of setting up the next level of play

“SuperBlocs is a game which hasn’t been seen before, based on a game that all players are familiar with. It’s a whole new spin on the classic Roulette game, but it’s never looked so tempting,” they added.