The week in B2B news (18 June)

Evoplay unveils latest slot

Evoplay has unveiled its latest slot title in the shape of Gold of Sirens.

The underwater adventure is set in the mythological Poseidon’s kingdom and challenges player to conquer the high seas and evade the sirens’ song.

Players can win up to 2000x their original stake by collecting 15 jackpot symbols while there is also a major bonus element where players can win up to 12 free spins.

Ivan Kravchuk, Evoplay CEO, said: “Worthy of the myth that inspired its creation, our latest launch Gold of Sirens showcases our innovative approach to game design and ability to push the boundaries of what gaming experiences can look like.”

Stats Perform lands Moldovan deal

Stats Perform has secured an integrity services deal with the Football Association of Moldova (FMF) to help protect against match-fixing in the country.

The two-year deal with see the data giant and governing body work together to monitor betting markets and gather intelligence to tackle integrity issues in the Divizia Națională.

Jake Marsh, Stats Perform global head of integrity, said: “We are delighted FMF have chosen Stats Perform’s unique integration of betting markets monitoring, intelligence and Opta-powered performance analysis to support their integrity programme.”

Eugen Zubic, FMF integrity department head, added: “Football is the most loved and practiced game in the world and our mission is to protect this sport from any threat. That is why it is crucial for FMF to use the services of Stats Perform.”

EveryMatrix makes Mexican move

EveryMatrix has partnered with leading Mexican land-based casino operator Foliatti Group to launch its first online offering.

Under the remit of the agreement, EveryMatrix will support the operator’s transition to online via its software solution.

Erik Nyman, EveryMatrix Americas president, said: ““I am beyond thrilled to announce Foliatti, one of the largest brick-and-mortar casino corporations in Mexico, as our first turnkey customer in this country.”

Andres Madrigal, Foliatti Group director, added: “We’ve been searching for a supplier who can set the foundation for our success in the Mexican online gaming market, and we are confident we have found it in EveryMatrix.”

Playson bolsters Balkan base

Playson has expanded its presence in the Balkans after inking a supply deal with Serbian operator Admiralbet.rs.

The deal will see Playson’s slots collection launch with the operator with titles such as Solar Queen and Legend of Cleopatra going live to customers.

Blanka Homor, Playson sales director, said: “We are thrilled to be teaming up with Admiralbet.rs, in a move marking the start of a partnership that will strongly benefit both parties.”

Bojan Kesic, Admiralbet.rs head of business development, added: “Playson’s unique games have earned a deserved reputation as some of the most exciting available on today’s casino market, so we are delighted to be integrating them.”

Fast Track secures Betsson agreement

Fast Track has secured an agreement with Betsson Group’s Betsafe Kenya brand to provide the operator with its CRM capabilities.

Fast Track will implement an automated engagement strategy tailored to the Kenyan market to achieve improved player engagement for the sportsbook.

Simon Lidzén, Fast Track CEO, said: “We are happy to be able to provide Betsafe Kenya with the flexibility to work in a way that will meet the demands of this unique market and look forward to the possibility of collaborating with them in other emerging markets in the region.”

Michael Hennessy, Betsson product campaign manager for new markets, added: “We found FastTrack extremely flexible in their approach to solution capabilities and pricing model which was integral for us in the African market.”

Sportradar extends Table Tennis partnership

Sportradar has extended its partnership with the International Table Tennis Federation (ITTF) to continue to provide integrity services through to the end of 2023.

ITTF events will continue to be monitored by Sportradar’s fraud detection system to monitor potential match-fixing and suspicious events throughout the world of table tennis.

Andreas Krannich, Sportradar Integrity Services MD, said: We are proud to announce this multi-year extension of our partnership with ITTF. We look forward to continuing to support the ITTF’s integrity programme, and helping to uphold the integrity of global Table Tennis competitions.”

Steve Dainton, ITTF CEO, added: “Protecting the integrity of our events is of the utmost importance, and our partnership with Sportradar Integrity Services helps to strengthen our integrity programme.”