The week in B2B news (22 January 2021)

Gaming Realms inks Videoslots deal

Gaming Realms has put pen to paper on a Slingo supply agreement with Videoslots.

Under the remit of the agreement, Gaming Realms’ Slingo titles such as Lucky Streak and Ante Up will go live with the operator.

Mark Segal, Gaming Realms CFO, said: “We are delighted to have teamed up with Videoslots in order to further expand the reach of our content within a games catalogue that is unrivalled in the industry.”

William Ahlberg, Videoslots head of commercial, added: “Securing Gaming Realms’ renowned Slingo genre is a major boost for our site and offers players a wealth of fresh and exciting content.”

Habanero lands Malta Gaming Licence

Habanero has secured its Critical Gaming Supply Licence from the Malta Gaming Authority (MGA).

The acquisition of the licence will allow the supplier to provide its content to Malta-based operators.

Habanero has indicated that several tier one operators are lined up to ink supply deals with the firm.

Arcangelo Lonoce, Habanero head of business development Europe, said :” Our growth in the last few years across markets such as Italy has established Habanero as one of Europe’s fastest-growing providers, so we’re absolutely thrilled to be entering the next phase in our company’s development with one of the industry’s must-have accreditations.”

Soft2Bet appoints new CMO

Soft2Bet has appointed its head of country managers Pablo Ferreira as its new chief marketing officer.

Ferreira will oversee the marketing of Soft2Bet’s operator portfolio, including the upcoming launch of its flagship 2021 sportsbook.

Boris Chaikin, Soft2Bet CEO, said: “We are thrilled to name Pablo Ferreira as chief marketing officer and have no doubt that his appointment will bring continued success to the business.”

Ferreira added: “Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege.”

Playtech expands virtual sports reach

Playtech Sports has expanded its virtual sports reach after sealing a supply deal with Denmark’s national lottery operator, Danske Spil.

Virtual versions of football, basketball, tennis, greyhound racing, horseracing, speedway, cycling and trotting will go live in the Nordic nation.

Richard Andrew, Playtech Sports director of virtual sports, said: “We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.”

Pernille Mehl, Danske Spil CEO, added: ““We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business.”

ISoftBet bolters GAP roster

ISoftBet has added Tech4Bet to its growing roster of GAP partners.

The Czech supplier will see its titles made immediately available with gaming giant Sazka Group via the partnership with iSoftBet.

Michael Probert, iSoftBet CCO, said: “Growing our GAP offering with diverse, innovative content providers is a key focus for the business and we’re delighted to add Tech4Bet’s content to our platform.”

Radek Janíček, Tech4Bet CEO, added: “ISoftBet’s GAP is one of the best aggregation offerings in the market and we’re thrilled to be part of it. With operator partners all over the world, it gives us a perfect route to market with key online casinos all over the globe.”

Pragmatic Play releases latest slot

Pragmatic Play has released its latest slot title in the shape of Emerald King Rainbow Road.

The 3×5 slot is the newest addition to the Reel Kingdom collaboration, following the launches of Emerald King and Return of the Dead.

Yossi Barzely, Pragmatic Play chief business development officer, said: “Our partnership with Reel Kingdom is an incredibly exciting and rewarding one and we’re delighted to release a smash sequel, Emerald King Rainbow Road.

“Jam-packed with features and the chances of winning a staggering 20,000x your stake, player’s will be hoping for a fruitful trip down the Rainbow Road,” he added.

Booongo secures Blue Ocean Gaming link-up

Booongo has secured an agreement with platform provider Blue Ocean Gaming in a move which will extend the reach of the supplier’s titles across multiple markets.

Booongo’s slot portfolio, including games such as Dragon Pearls and Sun of Egypt, will be made available to Blue Ocean Gaming’s operator network.

Sebastian Damian, Booongo commercial director, said: “We continue to look to grow our global presence and this agreement with Blue Ocean Gaming will allow us to expand our commercial reach in a number of territories.”

Mateja Pavlin, Blue Ocean Gaming head of account management, added: “Booongo has a reputation for creating immersive content and we’re delighted to offer their titles across our network.”

Salsa Technology seals Belatra Games partnership

Salsa Technology has boosted its GAP after sealing a new partnership with Belarusian operator Belatra Games.

The deal will allow Belatra Games to launch its casino titles across Latin America via one single integration.

Peter Nolte, Salsa Technology CEO, said: “Belatra Games excels at developing brilliant casino titles and we’re pleased to welcome them to our GAP. Our dominant position in Latam means these titles will get the exposure they deserve, and I’m assured it will deliver a very productive partnership.”

Sergey Chernyavski, Belatra Games deputy director of sales and marketing, added: “We are very pleased that the moment has come to start a long-term cooperation with Salsa Technology. We are confident that the partnership agreement concluded between our companies will allow us to achieve significant business growth.”