The week in B2B news (23 April 2021)

Push Gaming expands German presence

Push Gaming has expanded its presence in the German market after agreeing a deal with platform and white-label solution provider United Remote.

Under the remit of the agreement, Push Gaming titles such as Land of Zenith will go live across United Remote-powered sites like Laplingo.

Fiona Hickey, Push Gaming head of sales, said: “We’re confident that United Remote will provide us with absolutely the right stage, ensuring our range of high-quality games is distributed to their chosen white label partners.”

Tal Zamstein, United Remote CEO, added: “Push Gaming shares the same passion to provide the best possible experiences. We’re honoured to have their content on our platform, available to our clients.”

Playtech inks ComeOn Group deal

Playtech has inked a new partnership with ComeOn Group to launch its casino and live casino software with the operator.

Playtech’s solution will go live across ComeOn’s brand portfolio, including flagship brands ComeOn!, Mobilebet, Sunmaker and Snabbare.

Shimon Akad, Playtech COO, said: “This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.

Juergen Reutter, ComeOn CEO, added: “We are really excited about our new partnership with Playtech and the upside it will bring to our extensive portfolio of brands and markets.”

Comtrade Gaming enters strategic partnership

Comtrade Gaming has entered a strategic partnership with ALOT Solutions.

The deal will see ALOT make its prize cover lottery games available as a bundled solution via Comtrade’s igaming platform.

Steven Valentine, Comtrade Gaming director of interactive, said: “ALOT Solutions is the biggest name in prize cover lottery and this deal enables us to offer these lottery products to our top tier operators via a partnership they can trust to deliver.”

Mike Carruthers, ALOT Solutions CEO, added: “Partnering with Comtrade Gaming will allow us to work with other operators in new markets to provide our compelling games with huge jackpot prizes.”

Affilka secures ProperSix affiliate agreement

SoftSwiss’ affiliate marketing platform Affilka has secured a deal with crypto-operator ProperSix.

In addition to the new affiliate agreement, ProperSix has also inked an agreement with SoftSwiss’ game aggregator which will be integrated into the casino’s offering in Q2 2021.

Anastasia Borovaya, Affilka product owner, said: “Affilka may be a newcomer among affiliate marketing software providers in the igaming industry, yet it keeps on proving itself as a reliable, secure and cost-effective tool for igaming operators.

Richard Haverinen, ProperSix CEO, added: “Affilka by SoftSwiss will ensure reliable, safe and trustworthy operation along with high load resistance.”

Kindred Group and Play’n GO join forces

Kindred Group and Play’n GO have joined forces to exclusively launch Gemix 2 for three months together.

The launch of Gemix 2 marks the second time the pair have worked on an exclusive slot, previously teaming up to launch Troll Hunters 2 in 2019.

David Robertson, Kindred Group head of casino, said: “The best way to describe is that this is a huge deal. Play’n GO is the leading slot supplier in Europe and we have secured an exclusive blockbuster sequel to one of their most popular slot titles.

“Exclusive content is key driver for customer reactivation, retention and acquisition, particularly in regulated markets where you have bonus restrictions,” he added.

Pragmatic Solutions seals Kling Automaten link-up

Pragmatic Solutions has sealed an agreement with Kling Automaten to launch its Jokerstar brand in Germany.

Pragmatic Solutions will support Kling as the land-based business makes its first steps into the world of online gaming.

Ashley Lang, Pragmatic Solutions CEO, said: “We could not be more pleased or proud to be supporting Kling in the launch of Jokerstar casino.”

Juergen Kling, Kling CEO, added: “After a comprehensive evaluation process, we found Pragmatic Solutions to have the right technology, experience in regulated markets, and a strong commitment to supporting our business as we expand into online gaming.”