The week in B2B news (28 August 2020)

Relax Gaming seals German expansion Relax Gaming has expanded its presence in Germany after partnering with Loewen Play. Loewen Play, one of Germany’s largest land-based casinos, is launching a new online site which will be stocked both proprietary Relax titles and third-party offerings. Daniel Eskola, Relax Gaming CCO, said: “Loewen Play is at the top of Germany’s land-based casino industry and we are proud to be a part of the operator’s online journey at this exciting time for the market.” Tal Zamstein, Loewen Play Digital MD, added: “Relax’s straight-forward approach to business and reliability make the company an ideal platform provider to partner with as we prepare to take Germany’s online sector by storm.” Booongo inks Wargos deal Booongo has secured a content distribution deal with Latam platform provider Wargos Technology. The slot developer’s titles will be integrated onto the Wargos’ casino platform and made available to its network of operators. Sebastian Damian, Booongo commercial director, said: “Wargos’ innovative platform is a rising star in a vibrant region of Latin America and we’re thrilled to provide our games to its growing operator client base.” Carlos Navarro, Wargos strategy director, added: “We have strong ambitions with our new platform and partnering with Booongo is an important step in building our games offering with quality content.” Evoplay Entertainment enters Romanian market Evoplay Entertainment has signed a supply deal with Romanian operator WINBET. The agreement will see WINBET’s Romania-based players afforded access to a number of the supplier’s titles. Vladimir Malakchi, Evoplay Entertainment CBDO, said: “We are thrilled to sign with one of Romania’s most popular operators in a deal which gives a further boost to our extensive European footprint. Mark Adonia, WINBET GM, added: “Being the first in Romania to deliver Evoplay Entertainment’s games does exactly that and we’re sure Romanian players will be delighted to enjoy their most exciting titles on our website.” Push Gaming unveils latest title Push Gaming has unveiled its latest slot title – Mystery Museum. The 5×3, 10-payline slot transports players to a nocturnal adventure through a museum filled with historic artefacts. James Marshall, Push Gaming CEO, said: “Designed with immersive gameplay in mind, Mystery Museum comes equipped with some fantastic features that we’re sure will give players that thrill and excitement they’re after when trying out the game. “Not one to be missed, we’re sure that Mystery Museum will bolster the portfolio of any operator,” he added. 4ThePlayer.com launches new title 4ThePlayer.com has launched its latest slot title – 6 Wild Sharks. The title will launch exclusively with LeoVegas on 28th September and boasts the 4ThePlayer.com exclusive Big Reel Portrait Mode. Andrew Porter, 4ThePlayer.com CEO, said: “This game allows players to interact with the game play like never before, controlling the volatility to exactly how they like it. Firmly putting the player in control.” Johan Ekberg, LeoVegas casino operations manager, added: “We’re very excited to have 4ThePlayer’s latest release 6 Wild Sharks as an exclusive at LeoVegas.” Enteractive reactivates 10,000 players in one mouth Reactivation and retention cloud provider Enteractive saw more than 10,000 players active or re-active with its associated operator partners. The (Re)Activation cloud allows operators to engage with inactive players and aim to develop strong customer relationships. Mikael Hansson, Enteractive CEO, said: “The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team. “As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits,” he added. Soft2Bet debuts new B2B project Soft2Bet has unveiled Irokobet, its latest casino and sportsbook brand. The new product features live casino and virtuals in additon to its casino and sportsbook capabilities and will launch across Africa and in New Zealand. Boris Chaikin, Soft2Bet CEO, said: “With a world class selection of casino, live casino and sportsbook offerings, Irokobet is a highly advanced B2B solution, tailor-made for operators looking to expand their player base. “Soft2Bet has gone from strength to strength in recent weeks with an impressive succession of unique launches. Armed with a cutting-edge product suite utilising state-of-the-art technology, we’re here to deliver for partners across the globe,” he added. Pragmatic Play releases Peaky Blinders slot Pragmatic Play has released its first branded slot title based on hit British TV show Peaky Blinders. Produced in partnership with Endemol Shine, the 3×5 slot transports players to inter-war Birmingham as they meet the infamous Shelby family. Melissa Summerfield, CCO at Pragmatic Play, said: “Peaky Blinders marks our first branded title, in partnership with Endemol Shine, and we are proud to release a game based on such an iconic series. “It has been very exciting developing content around such an established TV franchise, and we look forward to seeing how it is received by our fans across the globe. This is not one to miss,” she added.