The week in B2B news (28 May)
All the latest news from the supplier side of the industry, including updates from iSoftBet, Playson and Spearhead Studios
Playson expands Latam reach
Playson has expanded its presence in Latam after inking a supply agreement with platform provider Betconnections.
Under the remit of the agreement, Playson’s slot titles will go live on the Betconnections platform and across its operator network including titles such as Solar Queen and Divine Dragon: Hold and Win.
Blanka Homor, Playson sales director, said: “We’ve gone from strength to strength in Latin America during 2021, and partnering with an advanced platform provider such as Betconnections is testament to that success.
“Recent launches such as Reel of Fortune, as well as an engaging new UI, have taken our product suite to a new level, and we look forward to enhancing our offering even further,” she added.
ISoftBet lands Slotbox partnership
ISoftBet has secured a strategic partnership with Slotbox in a deal which will see the integration of the supplier’s content offering to the online casino.
Slotbox customers will be afforded access to iSoftBet collection of slot titles, including The Ruby Megaways and Moriarty Megaways.
Lars Kollind, iSoftBet head of business development, said: “We’re delighted to continue the momentum of commercial growth that we’ve seen in recent months with the announcement of Slotbox’s addition to our partnership network.”
Conor O’Donnell, Slotbox director, added: “Slotbox is delighted to have the iSoftBet offering available for our players. The products are high quality and innovative, which will add value to our portfolio of games.”
Spearhead Studios unveils latest title
Spearhead Studios has unveiled its latest slot title in the shape of Book of Muertitos.
The highly volatile, 5×3 10-payline title is based on the Mexican Day of the Dead holiday and sees players transported to a world of festivities.
The game’s mechanics can see players win up to 27,000x their stake on a single free spins panel.
Kevin Corti, Spearhead Studios game development director, said: “It’s a mechanic we’ve used before to great success, but we wanted to pair it up with a new theme targeted at the Spanish and Central/South American slot-playing audiences. Not only is the free spins feature incredibly exciting, but the game looks and sounds amazing.”
Greentube cements Swiss footprint
Greentube has cemented its position in the Swiss market after expanding its partnership with Casino Du Lac Genève.
Greentube content will now go live with the operator’s online Pasino.ch brand, with the pair having worked together previously in a land-based capacity.
Michael Bauer, Greentube CFO, said: “Our very well-balanced and localised portfolio of games has proven to be the clear favourite among Swiss players and this deal will help pasino.ch strengthen its online presence further.”
Arieh Ghnassia, Pasino.ch CEO, added: “With a proven track record in Switzerland and a diverse game offering, Greentube’s portfolio is perfectly suited to our player’s needs.”
Lightning Box enters Norwegian market
Lightning Box has made its debut in the Norwegian market after agreeing a supply partnership with Norsk Tipping.
The Australian supplier has gone live with the state-owned operator via its distribution partner SG Digital.
Peter Causley, Lightning Box CEO, said: “Norsk Tipping has a preeminent position in Norway and this new partnership presents us with some interesting opportunities to get in front of new players.
“It is also testament to the universal popularity of our games that we can make a smooth transition into another market to go alongside those we currently supply in the rest of Europe and North America,” he added.
Relax Gaming ramps up in Romania
Relax Gaming has ramped up its presence in the fast-growing Romanian market after securing a partnership with MaxBet.ro.
Under the remit of the partnership, Relax Gaming will supply the operator with its entire title suite, including games such as Temple Tumble and Money Train 2.
Daniel Eskola, Relax Gaming CCO, said: “With MaxBet.ro’s strong reputation and reach in Romania, this partnership significantly raises our profile among players there and further reinforces our footprint in an important European market.”
Victor Rusinov, MaxBet.ro CEO, added: “I’m sure our players will be excited to have the iconic hit game Money Train 2, available on our site, alongside all the other stunning titles from Relax Gaming. We truly believe that this partnership will be based on quality and professionalism.”
Vivo Gaming inks Marathonbet deal
Vivo Gaming has inked a live dealer and slot game supply agreement with online gaming operator Marathonbet.
The deal will see Marathonbet had more than 20 baccarat and 10 roulette tables to its live casino offering, as well as a variety of slot titles including Lucky Cat and Pirate’s Map.
Nadine Thys, Vivo Gaming head of account management, said: “This agreement will provide all the technology and expertise Marathonbet will need to ensure it delivers an industry-leading live casino offering.”
Víctor Sierra Reyes, Marathonbet head of marketing, added: “This is a hugely exciting deal for everyone here at Marathonbet. We are looking forward to benefiting from Vivo Gaming’s impressive selection of games and industry experience.”