The week in B2B news (4 December 2020)
All the latest news from the supplier side of the industry, including updates from Playson, Evoplay Entertainment and IMG Arena
Playson expands Italian presence
Playson has secured a partnership with Italian-based platform provider Blox Limited.
Under the remit of the partnership, Blox will distribute Playson titles across its Italian operator network.
Blanka Homor, Playson sales director, said: “We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond.”
Karl Grech, Blox CCO, added: “We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021.”
IMG Arena inks Polish Premier League extension
IMG Arena has secured an extension to its live streaming partnership with Poland’s premier football league, the Ekstraklasa.
The multi-year renewal will see IMG Arena continue to package live footage for operators across the world, excluding Poland.
Freddie Longe, IMG Arena EVP, said: “The Ekstraklasa is an ambitious organisation with an entertaining product. We are delighted to be extending our partnership and to stream a growing number of matches.”
Marcin Animucki, Ekstraklasa CEO, added: “IMG Arena has played a vital role in helping our organisation drive revenues for our members. We take great pleasure in announcing the renewal of the partnership and look forward to building on this mutually beneficial collaboration.”
Evoplay Entertainment lands Playzido partnership
Evoplay Entertainment is set to bolster its UK and Malta presence after sealing an agreement with platform provider Playzido.
A selection of Evoplay Entertainment’s titles will be rolled out across the Playzido network in the UK and Malta, with further jurisdictions set to follow.
Vladimir Malakchi, Evoplay Entertainment CBDO, said: “It’s been a hugely productive year at Evoplay Entertainment, and we’re thrilled to maintain that success with a major partnership covering a critical set of territories that we will be focusing heavily on throughout 2021.”
Playzido’s Stuart Banks added: “Evoplay Entertainment has cemented itself as one of the igaming industry’s most exciting content developers, so it’s fantastic to have a partner that shares our values when it comes to delivering player-first gaming experiences.”
Kalamba Games adds Christmas twist
Kalamba Games has launched a festive edition of its popular Griffin’s Quest slot title.
The game has been given a Christmas spin, with the Mighty Griffin fitted out in fairy lights and now set in a snow-dusted landscape.
Alex Cohen, Kalamba Games COO, said: “This festive edition of our hit title will bring Christmas joy to players around the world.
“With all the features that players have got to know and love but with added Christmas sparkle, this title is a great addition to operator’s lobbies during this most wonderful time of the year,” he added.
NetGame Entertainment seals SoftSwiss deal
NetGame Entertainment has sealed a supply deal with gaming aggregator SoftSwiss.
The deal will see NetGame integrate its portfolio onto the SoftSwiss platform which will then be available to clients via its game aggregator.
Andrey Zhurilo, NetGame Entertainment CEO, said: “SoftSwiss’ ever expanding game aggregator is held in the highest regard within the igaming industry and this deal will enable us to offer our high-quality slots to a wider audience.”
Tatyana Kaminskaya, SoftSwiss aggregator team lead, added: “We’re very excited to add NetGame to our vast game providers portfolio. We do hope that our mutual cooperation will help drive further growth for our clients’ business.”
Wazdan launches latest slot
Wazdan has launched its latest slot title in the shape of the jewel-filled Gem Splitter.
The 5×3 title uses the supplier’s Multiways mechanic which offers players the up to 59,049 ways to win.
Andrzej Hyla, Wazdan head of sales, said: “We aim to develop diverse and engaging content with every new slot release, and Gem Splitter yet again pushes the boundaries of enjoyment.
“Our offering continues to provide content to players of all demographics and tastes and we can’t wait to see how this is received by our fans across the world,” he added.