The week in B2B news (8 October)
All the latest news from the supplier side of the industry, including updates from Playson, High 5 Games and Blueprint Gaming
Playson secures Rootz partnership
Playson has secured a casino games supply partnership igaming platform provider Rootz.
Under the remit of the agreement, Playson will provide Rootz and its casino sites with its entire suite of slot titles.
Alex Ivshin, Playson CEO, said: “Signing this content deal with Rootz is an exciting step for Playson as the global profile of our products continues to grow.”
Tony Kjaldstrom, Rootz COO, added: “Ensuring our customers receive the best quality entertainment on the market is paramount here at Rootz, and we have been really impressed with the quality of Playson’s games.”
High 5 Games nets Connecticut licence
High 5 Games has received a casino supplier licence from the state of Connecticut as it looks to expand its US presence.
The supplier is now licensed to provide its titles in the Constitution State, in addition to its existing presence in New Jersey and Michigan.
Tony Singer, High 5 Games, CEO, said: “With our licence to supply casino games, we’re thrilled to be able to entertain players there in a whole new way, and support our key operators as they expand into new markets.
“We’re also looking forward to bringing our extremely popular Rapid Rewards to players in Connecticut, an in-game rewards product that operators and players in New Jersey and other big markets can’t get enough of,” he added.
Push Gaming extends White Hat Gaming deal
Push Gaming has extended its deal with White Hat Gaming to integrate its full portfolio of games.
The expanded partnership will see White Hat Gaming onboard Push Gaming’s entire range of slot titles including Mount Magmas and Jammin’ Jars 2
Fiona Hickey, Push Gaming head of sales, said: “We are thrilled to be enhancing our relationship with White Hat Gaming, enabling us to supply an even greater pool of players with more Push Gaming entertainment.”
Michael Dearling, White Hat Gaming head of gaming operations, added: “We acknowledge the quality that Push Gaming bring to its games and are excited to be distributing more popular titles to keen players.”
Blueprint Gaming enters the Netherlands
Slot developer Blueprint Gaming has debuted in the Netherlands after putting pen to paper on an agreement with Nederlandse Loterij.
Blueprint Gaming’s content will go live with the operator’s online brand TOTO Casino as it looks to make inroads in the newly regulated market.
Annemarie Reedijk, Blueprint Gaming senior account manager, said: “It’s hugely exciting to see our impressive portfolio of games go live in the Netherlands with Nederlandse Loterij.”
Sam Depoortere, Nederlandse Loterij TOTO business director, added: “Partnering with a company like Blueprint Gaming is the perfect way to finally mark the opening day of our online home market.”
Wazdan expands Serbian presence
Wazdan has expanded its presence in Serbia after partnering with local operator OktagonBet.
The deal represents Wazdan’s second in the Balkan nation and will see OktagonBet afforded access to all of the supplier’s products.
Radka Bacheva, Wazdan head of sales and business development Balkans, said: “Our product offering continues to gain plaudits, and we’re delighted to take our comprehensive portfolio live with OktagonBet.”
Marija Petrovic, OktagonBet executive assistant, added: “Looking to expand our casino offering is also important for us, and we’re very hopeful about the potential of this partnership.”
ISoftBet inks Coolbet deal
ISoftBet has sealed a strategic content supply deal with Nordic operator Coolbet.
Coolbet customers will be afforded access to iSoftBet’s extensive slot collection, with the operator also integrating the supplier’s aggregation services in the future.
Lars Kollind, iSoftBet head of business development, said: “As a leading provider of slot products to the igaming industry, we look forward to partnering with brands that align with our values and Coolbet is one of the best examples.”
Patrik Backlund, Coolbet head of casino and games, added: “We are delighted to have the opportunity to bring iSoftBet’s pioneering slot products to our audiences in multiple jurisdictions.”
Betegy partners with PokerGO
Betegy has partnered with PokerGo to bolster the content company’s data output.
Betegy will add a visual package of on-screen data and information for PokerGO content which is set to provide audiences with further detail and information into the action.
Alex Kornilov, Betegy CEO, said: “PokerGO has quickly become one of the gaming industry’s most popular brands, and Betegy is honoured to be able to work with PokerGO on this wonderful opportunity.”
Mori Eskandani, PokerGO president, added: “PokerGO’s partnership with Betegy allows PokerGO to deliver live data in a seamless fashion, merging our existing graphics packages with compelling information. We look forward to providing an enhanced experience for our global viewing audience.”