This week in B2B news (04 November)
All of the latest news from the supplier sector of the industry, including updates from 3 Oaks Gaming, LuckyDays and Pragmatic Play
3 Oaks Gaming to enter the Italian market
3 Oaks Gaming is set to expand its reach in Europe by entering the Italian market after its games received certification in the region.
Due to this certification, online casinos in Italy will now have access to the supplier’s portfolio of slot titles and gamification tools. This move follows 3 Oaks Gaming receiving an Isle of Man licence earlier this year, allowing it to enter the Bulgarian market.
Sebastian Damian, MD of 3 Oaks Gaming, said: “Adding Italy to our roster of certified countries is a clear signifier of our ambition for expansion into regulated European markets.
“Our first year of business has been strong, with a model focused on delivering market-leading promotional tools, innovative games and exciting mechanics that are demonstrably paying off,” he added.
Bet365 launches Ohio sign up strategy
Bet365 is set to offer new customers in Ohio $100 in free bets ahead of the operator’s launch on 1 January.
New customers will also be able to claim a new customer offer with the operator, which will result in an additional $200 in bet credits once they have deposited $10 and wagered $1
A bet365 spokesperson said: “Ahead of our launch on January 1, bet365 is pleased to provide this early sign-up offer for sports fans across Ohio. Ohio has such a rich sporting history, and bet365 is proud to be a part of it.
“Whether you’re a Guard’ or a Red, follow the Cavs or the Bengals, or if the Blue Jackets are your team, we at bet365 will have an offer, a promotion and a live stream ready for you in 2023.”
LuckyDays goes live in Ontario with GiG
Gaming Innovation Group (GiG) has supported the launch of L7 Entertainment-owned LuckyDays in Ontario.
The launch represents the partnership’s second market entry after Sweden and will give players a user-friendly online casino experience.
Nicola Fitton, COO at GiG, said: “We’re excited to be powering Lucky Days as one of the early movers in Ontario and further strengthens the relationship between the two companies. It’s a continued source of pride that operators place their trust in us to launch in new markets, earmarking us as a provider of choice for both tier one and challenger brands alike.”
A spokesperson at L7 added: “Launching a brand in a new market is no easy feat, so we’re grateful for the strengthening relationship we have with GiG. Our anticipation and expectation for the brand in Ontario are understandably high, aligning perfectly with our objectives for growth and our capacity to expand.”
BetConstruct inks deal with GlobalBet
B2B virtual sports supplier GlobalBet has signed a new strategic partnership with BetConstruct.
Under the remit of the deal, GlobalBet’s virtual sports products will become available on the BetConstruct platform.
The content will go live across BetConstruct’s land-based and online operator partners.
BetConstruct said: “The deal will see industry-leading graphics and the most aggressive odds in the market as well as fully responsive mobile enhanced offering. Paired with the smooth usability of the best all-inclusive platform experience, it is expected to see significant growth in this partnership across several markets.”
Playson agrees content integration deal with Skywind Group
Playson has reached an agreement to supply the SkyWind Group, which expands the supplier’s presence in the Romanian market.
Playson’s content will be integrated onto Skywind’s 360 platform. Additionally, the firm’s titles will be made available on sites such as Princess Casino, Luck.com, Magnumbet.ro and cashpot.ro.
Blanka Homor, sales director at Playson, remarked: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market.
“The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”
Daniela Asaftei, head of CRM at SkyWind Group, commented: “We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content.
“We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”
Pragmatic Play pens deal in Ontario with NorthStar Gaming
Pragmatic Play has expanded its presence in North America by partnering with Ontario-based operator NorthStar Gaming.
This agreement will see the supplier’s complete portfolio of slots go live with NorthStar Gaming.
NorthStar Gaming owns and operates NorthStar Bets, which provides local players with an online casino and sports betting platform.
Irina Cornides, COO at Pragmatic Play, said: “We’re delighted to partner with NorthStar Gaming and to add to NorthStar Bets’ online casino offering with our award-winning slots.
“The NorthStar team has a strong vision of what they can achieve in the growing Canadian market, and we’re excited to deliver our content within the immersive NorthStar Bets online casino for slots fans to enjoy.”
Michael Moskowitz, CEO at NorthStar Gaming, said: “Pragmatic Play’s award-winning slot portfolio provides NorthStar Bets with content that is proven to be a huge success in multiple markets globally.
“We’re excited to provide our players with an immersive and content-driven gaming experience that also features some of the most popular slots.”
Wazdan enters the Spanish market with Luckia partnership
Wazdan has entered the Spanish market with a multi-jurisdiction agreement with Luckia.
The deal will see Wazdan’s most popular titles go live in Spain and Latin America, and other European markets via Light & Wonder’s Open Gaming platform.
In addition, customers can access Wazdan’s collection of engagement-boosting features, including Collect to Infinity, Cash Infinity, Sticky to Infinity and Hold the Jackpot.
Andrzej Hyla, CCO at Wazdan, commented: “We are very proud to be entering Spain for the first time and doing so with one of the oldest and most prestigious brands in the country, Luckia.
“With a commitment to excellence, we’re excited to bring our top-performing games to their players not only in Spain, but across key target markets, and we look forward to propelling each other to new heights.”
Ibai Goikoetxea, casino manager at Luckia, said: “Wazdan brings a remarkable collection of slot titles to players that combines immersive themes with fantastic maths and an unmatched array of gamification and engagement-boosting tools.
“We’re delighted to be its first partner in Spain, and are excited at the prospect of bringing its unparalleled titles to our players.”