This week in B2B news (09 September)

Hungry Bear agrees on slot launch across major Entain brandsHungryBear Gaming has agreed a brand-wide deal with Entain to launch its free-to-play title, SlotMasters.SlotMasters is a head-to-head slot game where players can affect the outcome of their opponent’s score by deploying a selection of attack and defensive weapons.Initially launching on Entain brand Foxy Bingo; phase two of the launch will see HungryBear develop tailored versions of the game with unique branding and symbols for several other Entain brands, including Ladbrokes.Justin Chamberlin, founder and CEO of HungryBear, said: “SlotMasters has been a passion project for some time and to see it go live with Entain and some of the industry’s biggest global brands is a dream come true for the team and I, who have worked so hard to get to this stage.“Since launch, we’ve been running multiple daily tournaments, and players are coming back every day in their droves to play SlotMasters, the most exciting and innovative gaming entertainment concept out there.”3 Oaks Gaming joins forces with Pokerdom3 Oaks Gaming has furthered its reach in Europe after partnering with online operator, Pokerdom.The deal will see Pokerdom customers gain access to the content portfolio distributed by 3 Oaks Gaming.In addition to this, 3 Oaks Gaming’s collection of marketing and gamification tools will also be available to the operator.Sebastian Damian, MD at 3 Oaks Gaming, said: “Pokerdom has an established presence as a leading operator across swathes of Europe, and we’re very pleased to have partnered with them as we look to expand the reach of our portfolio further.“We’re constantly adding innovative and exciting games to our offering and are hopeful of a strong collaboration with Pokerdom going forward.”A Pokerdom spokesperson added: “We’re consistently looking out for exciting, innovative content and 3 Oaks Gaming’s portfolio brings this in spades.“They are an exciting, innovative distributor and we’re looking forward to seeing what we can achieve together.”iSoftBet inks multi-market deal with TonyBetiSoftBet has partnered with TonyBet in a deal that will see its products go live in key regulated European markets.The agreement will see iSoftBet’s complete array of content go live across multiple territories, including Latvia, Spain and Portugal.
.
Lars Kollind, head of business development at iSoftBet, commented: “Partnering with TonyBet is an exciting moment for us as we continue to identify new ways to grow our footprint across Europe.“They have a major presence in a number of key jurisdictions, and we look forward to supplying our fantastic games to its audiences.”Davis Skulte, key account manager at TonyBet, said: “iSoftBet brings a diverse range of content to market, from leading Megaways games to innovative hold and win titles, and we’re delighted to be able to offer them to our players across Europe.”Playson agrees to supply MerkurXtipPlayson has secured a deal in the Czech Republic with MerkurXtip and will see the supplier integrate its collection of titles with MerkurXtip’s new online platform.MerkurXtip offers slots but is set to expand its offering to offer roulette, sports, poker and sports betting. In addition, the operator recently launched its Czech website, with Playson’s games available to players from day one.Blanka Homor, sales director at Playson, said: “We’re delighted to have reached another deal that sees us develop in one of the industry’s fastest-growing markets.“Expanding in Central Europe is an important and strategic target for us, we are hoping to reach more agreements with regulated operators across the area.”Jan Dobiáš, head of MerkurXtip in the Czech Republic, added: “We’re thrilled to have reached a content integration agreement with one of the industry’s most exciting casino games suppliers.“Our Czech platform just launched and having Playson on board ensures that our product offering is outstanding from day one.”Pragmatic Play partners with 500 CasinoPragmatic Play has secured a new agreement with operator 500 Casino.This deal will see the supplier’s slots and live casino titles go live with the operator.This latest agreement with Casino 500 follows a string of global partnerships with regionally leading operators, including Hollywoodbets, Rushbet and Betway.Irina Cornides, COO at Pragmatic Play, said: “Adding 500 Casino to our ever-growing list of clients is key to our multi-vertical strategy.“It’s another exciting commercial deal in which we look to further our footprint in targeted regulated markets like Latin America, Europe and Africa.”Christoffer Andersson, COO at 500 Casino, commented: “Providing our players with the best games available on the market is paramount to our continued success, and we are thrilled to be welcoming Pragmatic Play’s substantial portfolio to our offering.”Its titles provide a seal of quality to any casino and we are very pleased to be able to offer two of its core verticals to our customers.”Amusnet Interactive announces Italian market expansion with Lottomatica.it expansionAmusnet Interactive has signed an agreement with Lottomatica.it to extend its reach in the Italian market.This deal comes in addition to its long-term collaboration with Goldbet.it, so this deal strengthens its relationship with GBO Group.Lottomatica.it has already released some of Amusnet’s content, including Shining Crown, Royal Secrets, 20 Super Hot, Dice & Roll and Extra Stars.Polina Nedyalkova, business development manager for Italy, commented: “We are extremely proud to extend our partnership with Goldbet now with Lottomatica.it. The operator has a great reputation, and it’s a pleasure to team up with them. Through this deal, we will keep to provide and deliver quality slots to Italian players.”Alessandro Fiumara, MD betting and digital Italy at Lottomatica, remarked: “Thanks to the agreement with Amusnet we will strengthen our gaming portfolio for the Italian online market. Lottomatica relies on innovation, digital and technology to guarantee a complete, fun and safe offer for its customers”.