This week in B2B news (1 August) 

Sportradar’s latest RG tool 

Sportradar has announced the launch of its new data-driven, AI-powered solution Bettor Sense, designed to detect signs of problem gambling at an early stage using personalised intervention methods. 

Brazilian operator BETesporte has already been confirmed as the first to integrate the product in the newly regulated country. Bettor Sense has been developed using proprietary technology and will enable operators to act swiftly and promote responsible gambling. 

Tom Mace, senior vice-president of integrity and regulatory services, product and strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and igaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business.” 

Marcos Pereira, BETesporte CEO, added: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety.” 

Bet365 launches new payout product 

Bet365 has rolled out its new product, Position Payout, which will reward bettors depending on how high their selection finishes. 

Currently, the service is only available for horseracing punters, but a launch across multiple sports is expected soon, as per bet365’s release. 

In turn, those making horseracing bets can now see how much their slip would return before a race, with each selection showing a price for each place in the contest. 

Neil Fairweather, bet365’s chief marketing operations officer (CMO), explained: “Reflecting our commitment to horseracing and our dedication to innovation, Position Payout delivers a premium betting experience for our new and existing customers. We are confident that this milestone product launch will not only support casual horseracing bettors but also offer an alternative option for our more avid horse racing fans.” 

Steve Freeth, bet365’s sports and trading expert, added: “Football fans at bet365 have our family of boosts, the Early Payout Offer, the Accumulator Bonus and ‘Sub On Play On’ to enhance their enjoyment of their favourite sport, and now horseracing fans have Position Payout. An industry-first, we hope our customers love our new product as much as we do!” 

Evoplay’s Big Adventure 

Evoplay has launched its new network campaign Big Adventures, supported by a €2.5m prize pool. 

Set to last from June 2025 until February 2026, the campaign will combine monthly tournaments with four rotating phases, bolstered by Wheel of Fortune events and daily Prize Drops for maximum engagement. 

Diana Larina, head of marketing at Evoplay, explained: “BigAdventuresis one of our most ambitious initiatives so far, not just in terms of prize value, but also in how it supports our operators.  

“Big Adventures has been designed to deliver long-term engagement, spotlight top games and provide flexible tools for promotion and the campaign is sure to excite players and bring added value for our partners.” 

GeoLocs bolsters Betty’s security 

GeoLocs, a geolocation product developed by mkodo, has extended its collaboration with Betty to ensure the operator continues to have sufficient geolocation compliance and security across Ontario’s regulated market. 

The partnership, which was first announced in 2023, enables Betty to meet the regulatory requirements of each jurisdiction it operates in, as well as prevent any unauthorised access. 

“Betty has consistently demonstrated a strong commitment to responsible and legal gaming, and we’re delighted to be continuing our partnership with Betty to support their efforts with our best-in-class geofencing technology,” explained Will Whitehead, commercial director at mkodo. 

Chavdar Dimitrov, Betty CEO, added: “Location accuracy and compliance are critical in our industry and GeoLocs has proven to be an indispensable partner in delivering seamless, secure, compliant access for our players. We are excited to continue our collaboration as we expand and push the boundaries of regulated gaming.” 

SOFTSWISS’ South African strategy 

SOFTSWISS will provide its sportsbook and casino technology to South African operator Mzansibet in what will be the first time the supplier’s technology for both verticals has been used in the country on the same initiative. 

Both SOFTSWISS products were subject to a rigorous certification process conducted by Gaming Laboratories International (GLI), before being granted official local approval by the Western Cape Gambling and Racing Board. 

Max Trafimovich, international non-executive director at SOFTSWISS, explained: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth.  

“Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem.” 

St8 expands into the UK 

St8 will now be able to offer its casino aggregation platform to UK-licensed operators after it was granted a UK Gambling Commission (UKGC) remote gambling software licence. 

This update marks the latest development for St8, which continues to expand into key regulated markets worldwide, with licences already secured in Romania, Malta and the Isle of Man. 

Vladimir Negine, St8 founder and CEO, said: “Securing a UK licence is another major milestone for St8. The UK remains a benchmark for regulation and player protection, and we’re excited to bring our tech-led approach to this mature and competitive market.  

“We’re absolutely committed to supporting our operator partners in regulated markets around the world, and we’re already working on securing additional licences.” 

Evolution renews PokerStars partnership 

Evolution has announced it has renewed its partnership with PokerStars to help exclusively power the operator’s live casino efforts in North America. 

As part of the deal, Evolution will see its portfolio of live-dealer casino titles and game shows, including a variety of blackjack, roulette and baccarat games become available to PokerStars players in New Jersey, Michigan, Pennsylvania and Ontario. 

Marcus Huber, Evolution North America chief commercial officer (CCO), said: “We are delighted to be continuing our long-standing partnership with PokerStars.  

“This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best live casino experience to players across the US.” 

Aviatrix collaborates with Codere 

Aviatrix has joined forces with Codere as part of a deal that will see the crash game expand into Mexico. 

The partnership will enable Aviatrix to reach a new audience, with Codere already well established as a leading operator in the Latam region. 

Anastasia Rimskaya, Aviatrix chief account officer, explained: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated Latam team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.” 

Sarit Adania, head of casino product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”