This week in B2B news (1 July)
All of the latest news from the supplier sector of the industry, including updates from EveryMatrix, Genius Sports and GiG
NeoGames inks agreement with Intralot do Brasil to launch lottery and online sports betting
NeoGames has announced a multi-year turnkey project with Intralot do Brasil in the state of Minas Gerais.
The agreement with Intralot marks NeoGames’ entry into the Brazilian market.
The digital solution is expected to build on the state’s existing retail lottery and digital keno program.
Moti Malul, NeoGames CEO, said: “Working with the professional team at Intralot do Brasil, we are truly excited to support the goals of Loteria Mineira. By delivering our comprehensive player-focused services, and market-proven games, as well as leveraging our advanced online sports betting solutions BtoBet, we are beginning to demonstrate one of the key strategic benefits for our recent acquisition of Aspire Global.”
Sérgio Alvarenga, Intralot do Brasil CEO, added: “We are delighted to join forces with NeoGames in a partnership that is intended to provide our players with a comprehensive digital program that will expand and enhance our content and services offerings in Minas Gerais to new and exciting areas, such as online instant games and online sports betting.”
Genius Sports partners with Clue to launch integrity intelligence system
Genius Sports has launched an integrity intelligence platform with intelligence and investigations software provider Clue.
The data supplier will use the new system to help anticipate and detect global trends in betting-related corruption, support investigations and provide increased visibility to sports organisations worldwide.
Phil Suddick, head of sport at Clue, said: “The partnership with Genius Sports is an amazing opportunity to provide protection and intelligence to over 150 sporting leagues and federations. Genius Sports and Clue have taken this golden opportunity to deter, disrupt and detect those criminals who seek to manipulate sporting events.”
Simon Martyn, director of rights enforcement and integrity at Genius Sports, added: “This partnership with Clue is an exciting next step in our continued investment in our sports integrity offering.
“Their software gives us the edge in tackling the clear and present danger of match-fixing by delivering intelligence and investigative capabilities that can help prevent, detect and disrupt betting-related corruption.”
EveryMatrix announces agreement with BetMGM
EveryMatrix has secured a new agreement with BetMGM.
This new deal will see BetMGM offer its players a large collection of games from Spearhead Studios and Armadillo Studios, including titles themed around the UFC Women’s featherweight champion Amanda Nunes.
Erik Nyman, president of Americas at EveryMatrix, said: “EveryMatrix is delighted to contribute to BetMGM’s massive successes with games from Spearhead Studios and Armadillo Studios. Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process.”
Oliver Bartlett, BetMGM director of gaming, commented: “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the US. We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”
Gaming Innovation Group signs new operator agreements in Spain and Portugal
Gaming Innovation Group (GiG) has announced two new partnerships in Spain and Portugal.
The first of those partnerships in Portugal is with Caravel Entertainment, best known for the Moosh brand in the region and its sportsbook platform.
This new deal will see Caravel shift to GiG’s technology on its moosh.pt site and is scheduled to take place in Q4 2022.
The agreement has been signed between GiG’s subsidiary Sportnco Gaming and Caravel for three years, which could be extended.
Hervé Schlosser, MD of Sportnco Gaming, said, “We are very proud to sign this contract with Moosh, a new GiG customer in the demanding and attractive Portuguese market. Moosh.pt has great ambitions domestically, and there is no doubt that we are perfectly positioned to be able to respond positively to the new dynamics of this growing Portuguese operator.”
Martin Bengtsson, CEO at Moosh.pt, said: “It has been a long process to find the right partner for us, which we have found in GiG.
“We have high ambitions in the Portuguese market, and this partnership will surely help us accelerate our plans to reach our goals and ambitions, not only in the sportsbook vertical but in casino as well, whilst scaling up the offering in other regulated markets inside and outside of Europe.”
GiG’s new deal in Spain is with an unnamed operator, and this deal will help that company to expand its operations online by the end of this year. Similar to the deal in Portugal, this agreement is for three years with the option of an extra year.
Sportradar launches a new all-in-one sportsbook solution
Sportradar has launched its new all-in-one sportsbook solution Orako.
It has the company’s third-party PAM partners pre-loaded and is interoperable with existing Player Account Management (PAM) systems. Additionally, it complies with all significant legal frameworks in regions including North America, Europe, Latam and Africa.
Jacob Lopez Curciel, MD for managed sportsbook services at Sportradar, said: “The sports betting industry is hyper-competitive, growing at pace and offering more opportunities than ever to operators. With Orako, we can manage up to 100% of a sportsbook’s operation and alleviate their need to invest in additional technology and innovation, freeing the operator to squarely focus on scaling their business and achieving growth.”