This week in B2B news (10 March)

Cubeia adds UltraPlay sportsbook solution

Software development group Cubeia has broadened its product range by inking a major partnership with sportsbook and solutions provider UltraPlay.

The agreement is a significant expansion for Cubeia, as UltraPlay covers over 100 sports and over 70,000 live events monthly.

Fredrik Johansson, CEO and founder of Cubeia, commented: “We have been actively looking to expand our product range with another sportsbook provider for some time and selected Ultraplay after exploring a number of different options via a thorough evaluation process.

“This partnership with UltraPlay represents a key milestone in our ongoing development by significantly strengthening our proposition in a highly competitive space with a world class sportsbook platform and solutions provider.”

Mario Ovcharov, CEO of UltraPlay, added: “This game-changing partnership brings together two like-minded enterprises that have a razor-sharp focus on providing best-in-class solutions.

“We look forward to a long and productive collaboration with Cubeia that will yield outstanding results and exciting future opportunities.”

NeoGames revenue rockets in Q4 and FY2022

NeoGames has posted a massive increase in Q4 2022 revenue, up from $12.3m (£10.27m) to $69.2m.

The firm saw its net losses shrink from $3.6m to $800,000, while its adjusted EBITDA jumped 129% at $18.1m.

Regarding full-year statistics, NeoGames reported revenue of $165.7m, more than triple the figure recorded in 2021. Net loss came in at $19m, and its adjusted EBITDA totalled $54.5m against $33.4m for the year prior.

The company cited the strong financial performance in 2022 as a result of the NPI agreement with Pollard Banknote, acquiring Aspire Global, signing six new deals with Pariplay and launching its ilottery and sports betting product via Intralot in Brazil.

Moti Malul, CEO of NeoGames, commented: “We significantly evolved our business through our acquisition of Aspire Global, expanding beyond our position as a leader in global ilottery solutions and propelling us to becoming a global leader in providing technology and content solutions across ilottery, online sports betting and igaming.

“Our results underscore the advantage of our ability to serve customers on an integrated basis, whether they need solutions for ilottery, online sports betting, igaming, or any combination of services.

“We ended the year by growing our ilottery revenue by 33% during the fourth quarter and our igaming revenue by 27% as measured on a constant currency pro forma basis from the prior year.”

REEVO goes live with Betsson

B2B game content and aggregation platform provider REEVO has signed a new partnership with Betsson to offer its slot and table games to the operator.

Betsson will also have access to REEVO’s aggregation platform, which includes third-party suppliers that are accessible through a single API integration.

Laura Peretta, head of supplier relations at Betsson, remarked: “Our partnership with REEVO has provided us with a comprehensive content portfolio and a cutting-edge aggregation platform, enabling us to effortlessly analyse key data and player engagement and benchmark our performance against competitors much quicker and efficiently.”

Yaniv Tal, CEO of REEVO, said: “Our partnership with Betsson to integrate our content portfolio is certainly one of REEVO’s standout moments of 2023 so far and it is a privilege to add them to our ever-growing list of partners.”

The Health Lottery appoints a new CEO

The Health Lottery has appointed Lebby Eyres as its new CEO.

Eyres joined the firm in January with outgoing CEO Des Duffy supporting the handover process.

Eyres worked for The Health Lottery’s parent company, Northern & Shell, for 14 years. Her most recent role was as editor-in-chief of new! and Star magazines, which she headed up for five years between 2013 and 2018.

Martin Ellice, joint group MD at Northern & Shell, said: “We are delighted to welcome Lebby back into the Northern & Shell family. In her previous roles, she was a strong leader and played an integral role in the company’s strategy. In particular, she was a key player in the transformation of the media business from print-led to digital-first prior to its sale to Reach PLC.

Eyres will oversee The Health Lottery’s new website launch this summer.

She said: “I am excited to take up this new challenge. The Health Lottery is an impressive business and brand, with innovative lottery games such as All or Nothing and QuickWin helping attract new players and drive engagement. I’m looking forward to substantially growing the business further.”

EveryMatrix signs new US content deal

EveryMatrix has signed a new game content agreement with betPARX in the US.

EveryMatrix will distribute content from its game development studios, Spearhead Studios and Armadillo Studios, via its igaming integration platform, CasinoEngine.

Erik Nyman, president of EveryMatrix Americas, commented: “We are excited to announce our new game content agreement with betPARX for the US. They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.”

Gil Bushkin, senior director of interactive marketing at betPARX, added: “By partnering with EveryMatrix, betPARX is further solidifying our commitment to providing top-notch igaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”

Boldplay granted a Romanian gaming licence

Boldplay has announced that it has received approval from Romania’s Oficiul National pentru Jocuri de Noroc (ONJN) that will allow it to offer its services in the market.

As a result of the licence award, Boldplay can partner with regulated operators to offer its portfolio of slots, table games, bingo/keno options and scratch cards.

The licence award is the second approval in as many months for Boldplay following approval from the Gibraltar Licensing Authority (GLA). These licences sit alongside previous certifications in the UK, Malta, Portugal and the Isle of Man.

Valli Fragoso, CEO of Boldplay, said: “Boldplay’s acquisition of a Romanian gaming licence from the ONJN is another significant step for our company and a key part of our future expansion plans.

“Sitting alongside our existing licensing from the GLA, this latest certification will enable us to forge new relationships with regulated operators and allow us to introduce our games in what is an exciting and rapidly developing market.”