This week in B2B news (10 October)
All the latest developments from the supplier side of the industry, including updates from Playson, ELA Games and Mindway AI
Mindway AI lands Gaming Analytics deal
Mindway AI has secured a new deal with Gaming Analytics to integrate its GameScanner technology into Gaming Analytics’ AI technology.
The partnership aims to provide land-based casinos with an “all-in-one solution that combines operational optimisation with player protection”.
Rasmus Kjærgaard, Mindway AI CEO, said: “This collaboration brings together two leading technologies with a shared mission: to make the casino experience smarter, safer and more sustainable.”
Kiran Brahmandam, Gaming Analytics CEO, added: “By working with Mindway AI, we can empower operators to optimise performance and safeguard guests in a proactive and data-driven way.”
18Peaches appoints ex-Digitain head
Slots provider 18Peaches has named former Digitain and VBet exec Arsen Tadevosyan as its new chief strategy officer.
The firm was founded in 2022, with Tadevosyan now tasked with spearheading global expansion efforts.
Tadevosyan said: “18Peaches has already demonstrated an impressive ability to combine creativity with technology.
“I see enormous potential here, both in the quality of the game portfolio and in the ambition of the team. My goal is to translate that potential into sustainable growth and help establish 18Peaches as a recognised leader in the high league of igaming providers.”
ELA Games partners with ComeOn Group
ELA Games has struck a new partnership with ComeOn Group to deliver a series of games to the online operator.
The supplier’s titles, including Cash of Gods and Rabbit Winpot, are now available to ComeOn Group customers across multiple brands.
Marharyta Yerina, ELA Games managing director, said: “This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
Greg Kett, ComeOn Group director of casino, added: “Through our in-house platform, sportsbook capabilities and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
Playson expands Ontario presence
Playson has strengthened its presence in Ontario, Canada, after penning a deal with High Flyer Casino.
Under the remit of the partnership, Playson titles such as Thunder Coins XXL and 4 Pots Riches will be made available for High Flyer Casino players.
Conor Jenner, Playson sales manager, said: “Ontario has quickly become a key territory for us and we are thrilled to continue our upward trajectory with High Flyer Casino.”
Man Mac, High Flyer Casino head of marketing, added: “We’re always looking to partner with studios that bring fresh experiences to our players on a consistent basis, and Playson fits that perfectly.”
ActiveWin inks partnership with The Pools
The Pools has partnered with marketing agency ActiveWin as part of the operator’s aim to “accelerate its digital transformation”.
ActiveWin will support The Pools with affiliate marketing via the new relationship.
Joshua Gamble, ActiveWin managing director, said: “With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.”
Gemma Strath, The Pools head of marketing, added: “Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”
Soft2Bet unveils Swiper
Soft2Bet has unveiled a social media-inspired brand, Swiper, in the regulated Romanian market.
Swiper allows users to browse online casino titles with a swipe mechanic, which Soft2Bet said “enhances interactivity and keeps the experience dynamic and immersive”.
Yoel Zuckerberg, Soft2Bet chief product officer, said: “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights and market knowledge.
“Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”