This week in B2B news (11 August)
All of the latest news from the supplier side of the industry, including updates from White Hat Studios, Delasport and Oddschecker
White Hat Studios launches in two US states
White Hat Studios has struck a partnership deal with Kindred Group.
The move will see the supplier’s portfolio made available on Unibet’s casino platform, delivering content across two US states – New Jersey and Pennsylvania.
Daniel Lechner, VP sales and marketing at White Hat Studios, said: “We are thrilled to be partnering with Kindred Group. Its prominent market position in various jurisdictions around the world makes it a key player across the gaming sector and specifically within the rapidly expanding US market.”
Miranda McPhail, VP product at Kindred Group, added: “Having recently launched our Kindred Platform in both New Jersey and Pennsylvania, we now have the technology and tools to allow us to expand our partnerships and be laser focussed on our content. Delivering players the most entertaining and varied portfolio of titles is key to our expansion plans in the US and partnering with White Hat Studios will deliver on this.”
MightyTips agree player sponsorship deal with Blackburn Rovers captain
MightyTips.com will sponsor Blackburn Rovers captain Lewis Travis for the 2023-24 season.
The betting guide website will have its name associated with both the former Liverpool player and Championship club, while Rovers will promote MightyTips to their fanbase.
Eugene Ravdin, MightyTips communications and marketing manager, said: “We are honoured to be associated with Blackburn Rovers and Lewis Travis.
“Just like we strive to deliver high-quality football content, he is dedicated to giving his best for the team and for the fans every time he takes to the pitch. This commitment to excellence is something we share. We wish him to stay at the top of his physical and mental conditions in another successful season,” Ravdin remarked.
Oddschecker launches £1m free-to-play football predictor
Oddschecker has launched a £1m football predictor game ahead of the new Premier League season.
Players will get the chance to win money in a free-to-play game by correctly predicting the final positions in the Premier League table. Entrants are only allowed one submission and all entries must be submitted by 15 September.
Sam Eaton, Oddschecker head of digital marketing, said: “We’re delighted to kick off the new Premier League season with the launch of Oddschecker’s Million Pound Predictor. The Million Pound Predictor is one of the biggest free-to-play football jackpots on the market.
“If an entrant manages to predict the finishing position for all 20 Premier League clubs, they will walk away with £1m. If there is more than one successful entry, then the prize will be shared equally between all successful entries.
“Every football fan has at least one dividing opinion heading into the new Premier League season and now thanks to Oddschecker’s Million Pound Predictor they have a platform to air their prediction,” Eaton added.
LiveScore announces year-long promotional campaign for 25th anniversary
LiveScore will celebrate its 25th anniversary with a year-long promotional campaign.
It begins with an increased jackpot of £1m for UK and Ireland players playing the free-to-play promotion LiveScore 6. Further celebrations will be announced at a later date.
Sam Sadi, CEO of LiveScore Group said: “As we celebrate our 25th anniversary, we reflect on the remarkable evolution of LiveScore and the incredible impact it has had on fans’ consumption of the sports they love.
“We are immensely proud of the journey we have embarked upon and appreciate the millions of fans who trust us to deliver real-time updates and captivating experiences every day.”
Delasport adds two new brands to portfolio
Campeón Gaming’s brands Foggybet and 21.red are now live with Delasport’s sportsbook offering.
The launch of the Delasport’s platform with the two brands comes just six weeks after the agreement was penned.
Rosaire Galea Cavallaro, Delasport VP of business development, said: “Every launch is very special for us. While we’re rapidly expanding, we still treat each partner with the individual attention they deserve and we’re excited to see them grow alongside us.”
Oren Cohen Shwartz, CEO of Delasport, added: “We are honoured to offer our sportsbook to Foggybet and 21.red. We are leading the way as the most modern sportsbook out there. We are offering to our partners not just the traditional sportsbook functionality stack and content coverage but awesome features like personalisation, unique ways to bet, comprehensive player engagement tools and more.”
Kambi renews Rank sports betting deal
Kambi has extended its sports betting partnership with Rank.
The duo started working together in 2016 and the renewal will see Rank continue to use Kambi’s sportsbook which includes its AI-powered trading, bet builder and horseracing products.
Kristian Nylén, Kambi CEO, said: “We are very proud to have strengthened our relationship with Rank Group through this latest partnership extension, and delighted to continue supporting its excellent stable of sports betting brands.
“One of the gaming industry’s leading operators, Rank has long been a valued Kambi partner and we look forward to empowering their sports betting ambitions in the years to come with our complete sportsbook.”
Tom Orton, director of sports at Rank Interactive, added: “With Kambi’s support we have driven 80% growth in our Grosvenor sportsbook revenues over the past 12 months and are excited about what this extended partnership has the capacity to deliver.
“We aspire to be the sportsbook of choice, not only for our digital customers but also those who visit our venues, and Kambi will help us to realise our ambitious goals at Grosvenor Sport.”