This week in B2B news (13 June) 

DATA.BET confirms sportsbook launch 

DATA.BET has announced the rollout of its new sports betting solution, expanding the supplier’s offering beyond its core esports product. 

The new sportsbook covers more than 50,000 monthly events across more than 63 pre-match and 38 live sports, with more than 1,000 markets available, all powered by official data providers. 

“With the expansion of our sports betting solution, we are entering a new phase in supporting our partners,” explained Otto Bonning, DATA.BET head of sales.  

“This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control and fast content delivery.” 

GRID launches new AI insight service 

In-game data platform GRID has unveiled GRID Insights, a new AI-powered product designed to convert gameplay data into “dynamic, predictive insights” within milliseconds. 

As a result, GRID Insights can be used to produce in-play betting markets, while the product has already been adopted by the European Pro League (EPL), which has integrated the tool’s insights into broadcast coverage. 

Moritz Maurer, GRID CEO, said: “With GRID Insights, we’re building the storytelling engine of live esports, powered entirely by official data.

“We use official in-game data and real-time pipelines to generate predictions, contextual stats and behavioural patterns that previously required an analyst team.  

“Now it’s automated and scalable, enabling our partners to create more immersive, informative and engaging experiences that today’s digital-native audiences expect.” 

ComeOn Group expands Splash Tech deal

ComeOn Group has launched a range of in-game jackpots as part of its ongoing partnership with Splash Tech. 

The new jackpots are already live across multiple ComeOn brands, strengthening the operator’s casino portfolio and offering players dynamic prize opportunities that include cash, tech products and a Tesla. 

Sherwin Jarvand, ComeOn Group’s chief growth officer, noted: “This launch marks a new chapter in ComeOn’s jackpot innovation and cements our commitment to delivering top-tier entertainment to a loyal customer base while providing a safe and secure player environment.” 

Adam Wilson, Splash Tech CEO, added: “We’re thrilled to partner with ComeOn Group to bring our real-time jackpots to life across their brands. ComeOn has been an incredible partner from day one – fast-moving, innovative and deeply focused on giving players great experiences.”

Bet365 reveals £16m payout thanks to Sub On Play On offer

Bet365 has revealed it has paid out £16.3m on last week’s Nations League semi-final between France and Spain due to the firm’s Sub On Play On offer.

The offer allows for player-specific markets to carry over, even if the original selection is subbed off during the game.

Bet365’s Steve Freeth explained: “We knew it was a record payout, but the breakdown has shown that £16.3m of it was due to the Sub On Play On offer alone – demonstrating yet again that bet365 have outstanding concessions.

“Clearly, a game with nine goals and 17 shots on target was going to be extremely painful on the bet builder front, especially with the subs replacing high-profile players who hadn’t contributed.

“For example, Rayan Cherki replacing Michael Olise benefitted customers who had backed the former Crystal Palace player to have a shot on target, score anytime and assist.”

Pragmatic Solutions partners with ThrillTech 

Pragmatic Solutions has announced its integration with ThrillTech. 

The partnership will see Pragmatic Solutions’ PAM bolstered by ThrillTech’s side-bet jackpot products.

Dean Peters-Wright, director of product at Pragmatic Solutions, said: “ThrillTech brings a unique and regulated approach to jackpot deployment that complements our open platform strategy.”

“Partnering with Pragmatic Solutions gives us the opportunity to bring our jackpot-first technology to a broader network of licensed operators,” Faye Williams, head of business development at ThrillTech added.

InsaGames goes live 

South African startup InsaGames has officially launched, with the new supplier set to focus on Africa, Latin America, Asia and the Middle East. 

InsaGames has gone live with 13 titles that span crash, casino, slots, sports, casual and number-based formats, following a soft launch with operators in 23 countries in Africa. 

Sanele Mopai, head of online at InsaGames, said: “We saw a clear gap in the market for games designed around the specific realities of emerging regions.  

“Our products are mobile-first, ultra-lite and fully optimised for players in markets where bandwidth and device limitations are a daily reality.”

EDGE Boost’s new tool for trusted contacts 

EDGE Boost, a debit card designed for responsible gambling spend, has unveiled a new feature that will enable users to nominate trusted contacts to receive weekly reports on their gaming activity. 

In its early stages since first being rolled out, 7% of EDGE customers have opted to use the tool.

Seni Thomas, EDGE Boost CEO and founder, said: “The reason why the co-pilot feature has been so successful is peer involvement. Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play.  

“We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that.” 

Maverick Games secures Ontario expansion

Maverick Games has launched its sportsbook in Ontario, with its latest offering powered by Delasport technology.

The supplier’s sportsbook solution will enable Maverick Games to offer users a personalised experience that includes recommendations, gamification, quick bets and player engagement features.

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core,” explained Rosaire Galea Cavallaro, Delasport’s vice-president of business development.

Matt Rathbun, Maverick Games CEO, added: “Maverick Games’ sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one.”

New study finds AI confusion among industry leaders 

A new report from LT, a full-service marketing and customer experience agency, suggests that senior figures within the casino industry are still unsure on how to implement AI-powered marketing applications. 

LT’s casino, hospitality and entertainment division produced a study that found 35% of operator respondents had plans to invest in the tech, but 47% conceded their organisations are not yet in a position to capitalise on advancements made in AI.  

Notably, just 34% of participants said the use of AI technology would be viewed as a priority over the course of the next two years. 

When asked to describe their sentiment about leveraging AI, the most popular attitude came in the form of ‘optimistic’, which was backed by 54% of respondents.

Soft2Bet’s Danish football deal 

Soft2Bet has entered into a new sponsorship partnership with Divisionsforeningen, Denmark’s professional football association.

The deal will see the top three divisions of Danish football rebranded for the next two seasons to promote Betinia and CampoBet.

For both the 2025-26 and 2026-27 campaigns, the top-flight will be renamed the Betinia Liga, while the second and third divisions will be named CampoBet 2 Division and CampoBet 3 Division. 

Oksana Tsyhankova, Soft2Bet chief marketing officer, said: “This partnership reflects Soft2Bet’s commitment to football in Denmark.

“With a strong focus on localised, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it, always in line with Danish Gambling Authority standards.”