This week in B2B news (15 August)
All the latest developments from the supplier side of the industry, including updates from BGaming, RubyPlay and QTech
ROGA joins forces with BetBlocker
The Responsible Online Gaming Association (ROGA) has announced its partnership with BetBlocker, which will aim to raise the profile of the supplier’s free blocking software across the US.
The technology enables users to voluntarily restrict themselves from more than 118,400 gambling operator websites and 1,500 gambling apps, across both the regulated and unregulated markets.
Jennifer Shatley, executive director of ROGA, said: “ROGA was established to raise the standard for responsible online gaming through collaboration, innovation and a commitment to evidence-based practices.”
Duncan Garvie, BetBlocker founder, added: “We’re delighted to partner with ROGA to expand access to BetBlocker across the US. This collaboration will help tens of thousands of people take meaningful steps to manage their relationship with gambling, regardless of where or how they play.”
BGaming grabs Swedish licence
BGaming has received a licence from the Swedish Gambling Authority (SGA), marking the latest boost in its European expansion plans.
The supplier has received a B2B licence, meaning it is now permitted to provide its full suite of titles to licensed operators in Sweden.
Antanina Ivanova, BGaming head of legal compliance, said: “Securing approval to enter Sweden marks a significant milestone for us in one of Europe’s most competitive markets.
“Our team is always working to ensure full compliance with the highest regulatory standards, and being granted entry into one of the industry’s toughest markets is a testament to this.”
Paytently names new CPO
Paytently has named former Trustly COO Lawrence Koo as its new chief product officer.
In his new post, Koo will be entrusted to drive innovation and expand the firm’s orchestration platform, as well as spearhead product growth.
Koo said: “The opportunity at Paytently is unique. The team has built a next-generation orchestration platform from the ground up, designed with the needs of regulated industries at its core.”
Samuel Barrett, Paytently CEO and co-founder, added: “I had the privilege of working with Lawrence at Trustly, and I can honestly say that his leadership and deep expertise in the payments industry will be invaluable to Paytently.”
SOFTSWISS releases Latam report
SOFTSWISS has released its new report on the Latam igaming landscape, designed to provide operator clients with a comprehensive guide on how to navigate the region.
The report includes detailed overviews of each market, as well as analysis of betting culture, assessments of demographic trends and insights into upcoming regulatory changes and their implications.
Dario Leiman, head of business development in Latam at SOFTSWISS, explained: “With Brazil’s full-scale igaming regulation now in place, SOFTSWISS is fully ready to operate in the market.
“In parallel, we’ve been evaluating opportunities in other Latin American countries. This report is more than a regional snapshot – it’s a practical tool for any operator looking to eliminate the guesswork from market entry and make informed decisions.”
AirCash lands Serie A shirt deal
AirCash has been unveiled as the new front-of-shirt sponsor for Serie A football club Hellas Verona.
The multinational fintech company’s branding will appear on both home and away kits for the upcoming season.
Hrvoje Ćosić, AirCash CEO, said: “This partnership marks our first major step in Italy, at a time when we are expanding our services to deliver fast, simple and secure financial solutions to Italian users.”
Italo Zanzi, Hellas Verona executive president, added: “This collaboration represents a significant step for our club as we join forces with a dynamic and innovative company that shares our values of passion, identity and vision for the future.”
TaDa Gaming gains new markets access via QTech deal
QTech Games has partnered with TaDa Gaming to add the supplier’s content to its aggregation platform.
Games such as Bounty Frenzy, 3 Charge Buffalo, Fortune Hook and Golden Bank 2 will now be made available across several global markets.
Philip Doftvik, QTech Games CEO, said: “We’re delighted to have integrated more premium content, this time from TaDa Gaming.”
Ray Lee, TaDa Gaming director of business development, added: “This deal greatly improves our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators.”
RubyPlay dives into Delaware
RubyPlay has strengthened its US reach by expanding into Delaware, after providing titles to existing operator partner Rush Street Interactive (RSI).
It marks the second state entry for the supplier, which debuted in New Jersey earlier this year. RubyPlay games will be accessible to Delaware-based players via RSI’s BetRivers app.
Eyal Loz, RubyPlay chief product officer, said: “Breaking into a second US state is a big moment for us, especially alongside a partner that truly understands the casino games category and shares our vision.”
Richard Schwartz, RSI CEO, added: “We’re delighted to expand our partnership with RubyPlay and bring their high-quality slots to our BetRivers players in Delaware.”