This week in B2B news (2 January)

Kambi pens Pickwin partnership

Kambi will provide Mexico-facing operator Pickwin with its full turnkey sportsbook solution on a multi-year deal.

Pickwin will add Kambi’s full product suite to its offering, including bet builders, regulatory compliance and “advanced trading capabilities”.

Werner Becher, Kambi CEO, said: “Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”

Diego Sanchez, Pickwin CEO, added: “Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players and we are excited about the opportunities this collaboration will present.”

Brightstar with Polish push

Brightstar Lottery has secured a new contract with Totalizator Sportowy to deliver instant ticket games to Poland’s national lottery.

Totalizator Sportowy will also be granted access access to Brightstar’s full instant ticket content and innovations portfolio via the deal.

Marco Tasso, Brightstar COO of Italian and international operations, said: “Brightstar’s longstanding partnership with Totalizator Sportowy and knowledge of the Polish market enables us to collaborate on world-class instant ticket games we believe will meet and exceed the expectations of its players.

“We look forward to continuing to provide premier experiences to lottery players throughout Poland with our wide-ranging instant ticket portfolio.”

Parimatch lands Joburg Super Kings sponsorship

Parimatch has partnered with South African T20 cricket team Joburg Super Kings.

The online brand will tap the team’s captain, Faf du Plessis, to front up activation campaigns for the new partnership.

Pranav Arora, head of the Parimatch press office, said: “Our partnership with Joburg Super Kings is a fusion of ambitions and energy.

“Together, we will create new experiences for cricket fans and celebrate the passion and drive that define both our brands.”

3 Oaks Gaming expands in Italy

Slots studio 3 Oaks Gaming has expanded in Italy after sealing a new deal with Netwin.

Netwin players will gain access to 3 Oaks Gaming’s full portfolio, including games such as Lucky Penny 2, Lava Coins 2 and Magic Clovers.

A 3 Oaks Gaming spokesperson said: “The integration will provide Italian players with seamless access to a wide range of high-quality, feature-rich content designed to deliver strong entertainment value.

“The partnership represents a further step in 3 Oaks Gaming’s strategy to expand within regulated markets.”

Yggdrasil bolsters Bulgarian presence

Yggdrasil has expanded in Bulgaria after signing a new partnership with bet.bg.

Under the agreement, Yggdrasil games including Vikings go Berzerk and Valley of the Gods will be made available to bet.bg players.

Jose Kadala, Yggdrasil chief commercial officer, said: “Our titles have already proven to be incredibly popular in the region, and we’re confident that bet.bg customers will love the gaming experiences we will provide for them.”

A bet.bg spokesperson added: “We are extremely pleased to offer Yggdrasil’s wide-ranging product portfolio to our players as we look to further standout in the market with our extensive casino offering.”

Evoplay celebrates “landmark” 2025

Evoplay has said last year was characterised by a “robust commercial performance, expanded market reach and ongoing investments in product development, partnerships and new verticals”.

The supplier launched 45 new games, developed its lottery arm, unveiled its Affiliate Hub and attended 25 industry events.

Ivan Kravchuk, Evoplay CEO, said: “It has been a year of ambitious projects and bold decisions, delivering strong results

“I am proud of the Evoplay team’s achievements and grateful to our partners for the success we accomplished together. Steady, brave and passionate – this is what sets Evoplay apart and drives us to level up igaming.”