This week in B2B news (2 May)
All the latest developments from the supplier side of the industry, including updates from MetaBet, Oddin.gg and Altenar
Bet365 renews Sitebee partnership
Bet365 has renewed its partnership with Sitebee, formerly GiG Comply, representing seven years of the collaboration.
As part of the deal, bet365 will call upon the compliance tool’s automated monitoring platform to ensure the operator is able to oversee affiliate activity and identify potential risks.
Rasmus Bank Nielsen, head of Sitebee, said: “Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online.”
A bet365 spokesperson added: “Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the multi-awarding winning bet365 Partners programme.”
Coolbet strikes deal with Oddin.gg
Coolbet has announced its multi-year partnership with Oddin.gg in a bid to bolster its esports coverage.
The first phase of the collaboration will see the operator integrate Oddin.gg’s Odds Feed.
Christian Erlandsson, director of sports at Coolbet, said: “Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been.”
Marek Suchar, co-founder and managing director at Oddin.gg, added: “We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together – not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”
MetaBet lands new vice-president of operations
MetaBet has confirmed the appointment of Leah Mayo as the supplier’s new vice-president of operations.
Reporting directly to CEO Mark Phillip, Mayo’s new role will see her tasked with streamlining internal operations and hitting daily targets across the company’s finance, HR, compliance and sales support divisions.
On her new position, Mayo remarked: “Joining MetaBet provides the perfect opportunity to work alongside and learn from Mark. Moving into the sports analytics space offers huge potential, and I cannot imagine a better team to work with.”
Phillip added: “With Leah driving operations, we now have the bandwidth and speed to innovate faster and deliver new market-shaping products to the industry.”
EGBA collaborates with AI-powered compliance firm
The European Gaming and Betting Association (EGbA) has joined forces with AI-powered compliance service Letzz.io.
The partnership will allow the EBGA to integrate Letzz.io’s AI-powered product to strengthen its own regulatory monitoring abilities. The tool “offers operators real-time, expert-validated insights”, as well as scanning for regulatory news.
“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations,” explained EGBA secretary general Maarten Haijer.
Daniel Gambin, Letzz.io co-founder and CEO, said: “We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity. Our partnership with EGBA allows us to bring this vision to a wider audience of operators that share our commitment to excellence in regulatory compliance.”
Altenar’s latest launch
Altenar has announced the launch of its new Tipster Module, which will enable its operator clients to integrate influencer content directly into their respective platforms.
The new feature, which can also highlight tips from affiliate websites, ensures operators can utilise the product as a new method of marketing and maximise the impact of sponsorship deals and brand ambassadors.
Dinos Doxiadis, Altenar director of product for sportsbook and data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy.”
Mindway AI partners with BetComply
Mindway AI as tapped BetComply to help develop its product offering and support strategy for operators.
BetComply’s safer gambling and sustainability specialist Jez White and his team will now advise Mindway AI on how its tools can be best incorporated into operators’ safer gambling efforts.
Rasmus Kjaergaard, Mindway AI CEO, said: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients.”
White added: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard.”