This week in B2B news (20 May)

Playtech signs multi-year deal with Betway in numerous regions

London-listed supplier Playtech has forged a new multi-year partnership with betting and casino brand Betway.

As part of the deal, Betway now offers Playtech’s entertainment products across the UK, Mexico and dotcom markets, with casino games to follow in the near future.

Shimon Akad, COO at Playtech, said: “Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”

Anthony Werkman, CEO of Betway, added: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”

Pragmatic Play inks new deal with bet365

Casino game content provider Pragmatic Play has launched its full suite of slot games with global operator bet365.

This deal will see bet365 have access to all of Pragmatic Play’s titles. Bet365 will also participate in the Drops and Wins promotion, which sees Pragmatic Play give away £1m a month to players through its operator network across its live casino and slots offering.

This comes on the back of recent deals in a number of different regions for the provider, including 888casino and Superbet in Romania.

Julian Jarvis, CEO at Pragmatic Play, said: “bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand.

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.”

Sportradar launches virtual cricket in-play solution

Sportradar has released a new addition to its cricket products and services with Virtual Cricket In-Play. This is the first product that allows for in-play virtual betting in cricket.

Virtual Cricket In-Play adds to Sportsradar’s overall cricket offering, underpinned by its data collection tool Cricket Live Score Plus and uses data and audio-visual content from the International Cricket Council (ICC).

This virtual game is modelled on the T20 format and has more than 3.8 billion seconds of animations to replicate matches featuring India’s top eight T20 teams.

Frank Wenzig, managing director of gaming at Sportradar, said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content.

“As cricket fans, and fans of sport more broadly, engage more deeply with data-driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.”

Kambi reveals schedule for the Festival of Sportsbook

Kambi has announced its agenda for its upcoming Festival of Sportsbook, which is a week-long online content series in which the sports betting supplier’s team and experts discuss the ongoing topics in the industry.

Starting on May 23rd and ending on May 27th, the festival we have a mixture of public sessions looking into topics that include esports, sports betting integrity and what Kambi offers.

Chief commercial officer Cecilia Wachtmeister said: “Following the success of Kambi’s inaugural Festival of Sportsbook in 2021, we are delighted to be bringing the event back for 2022, delivering an extensive range of sessions that will cover the full breadth of the sports betting landscape.

“With a number of external speakers on board to complement Kambi’s expertise, we look forward to welcoming the industry to what is sure to be an engaging and informative event.”

3 Oaks Gaming lands Big Time Gaming partnership to acquire Megaways licence

3 Oaks Gaming has entered into a partnership with Big Time Gaming, which will see the Megaways mechanic used across its portfolio of slot titles.

The inclusion of the Megaways mechanic into future titles will help bolster the supplier’s ability to reach operators worldwide due to the large audience of Megaways games.

Sebastian Damian, managing director of 3 Oaks Gaming, commented: “We are very pleased to have partnered with the innovative games developer Big Time Gaming and secured the rights to utilise the hugely successful Megaways.

“The mechanic’s popularity shows no signs of slowing down and continues to be in demand from players across various jurisdictions. The addition of Megaways will propel our offering to a new level and ensure 3 Oaks Gaming becomes an important source of content for operators across regulated markets.”

Skywind pens new Livespins partnership

Slots game provider Skywind has become the latest supplier to join Livespins by integrating its full suite of slots into the provider’s live streaming platform.

The partnership will see Skywind’s games made available to Livespins streamers for the first time.

Michael Pedersen, CCO at Livespins, said: “Players expect to be kept on the edge of their seats, and with Skywind, we have a content partner that knows how to get pulses racing and deliver the excitement and entertainment that players, and streamers, are seeking.

“Skywind makes for a great addition to our growing portfolio of games, and I look forward to tuning in to broadcasts of our streamers and players engaged with the action taking place across the reels.”

Hilary Stewart-Jones, CEO at Skywind, added: “The meteoric rise of online casino streaming has been phenomenal and increasingly a mainstay of our business. Livespins is at the heart of this in driving the streamer community forward with a unique platform and player experience. We are very excited to become a part of that.

“Our games have been designed to thrill and excite with each spin which makes them perfectly suited to streaming and we look forward to seeing Livespins streamers and players enjoy the fast-paced, high-engagement action they provide.”