This week in B2B news (22 August) 

EveryMatrix powers Ken Howells 

UK bookmaker Ken Howells has gone live with EveryMatrix’s full turnkey platform, bolstering the operator’s digital presence in the process.  

The move sees Ken Howells migrate to EveryMatrix’s full technology stack, which includes player account management, payments, bonusing and affiliate solutions. The Welsh bookmaker joins a growing number of UK operators now powered by EveryMatrix.  

Ebbe Groes, EveryMatrix group CEO and co-founder, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.” 

Grant Howells, director at Ken Howells, added: “The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.” 

3 Oaks Gaming makes gains in Romania 

3 Oaks Gaming has expanded its presence in Romania via a new partnership with Don.ro.

Operated by Soft2Bet, Don.ro will now add 3 Oaks Gaming titles such as Coin Volcano 2, Maya Lock and Magic Clovers to its offering.

Yuriy Muratov, 3 Oaks Gaming chief commercial officer (CCO), said: “Romania is a market of real importance to us, and we’re excited to partner with Don.ro, a brand that’s making a big impact in the region.”

Mirasovici Marius, country manager at Don.ro, added: “At Don.ro, our goal is to work with content partners that help us elevate the player experience, and 3 Oaks Gaming delivers exactly that. Their portfolio is filled with visually rich, entertaining slots that we’re confident will resonate strongly with our Romanian audience.” 

Live88 partners with Winz.io 

Live88 has secured a new partnership with crypto casino Winz.io to launch its suite of live casino games with the operator.

As part of the agreement, Winz players will gain access to blackjack, baccarat, roulette, Teen Patti and Andar Bahar.

Natasha Giorgio, Live88 head of sales and business development, said: “Partnering with Winz.io is a significant deal for Live88 as we look to further grow our presence globally, providing even more players with a premium live casino experience.”

A Winz.io spokesperson added: “We are always on the lookout for content that can enhance our online casino and with Live88’s portfolio, we strengthen our live proposition with a high-quality product.”

Evoplay enters Ontario 

Evoplay has made its debut in Ontario after going live with Rivalry, representing the supplier’s first foray into the Canadian province. 

Some of Evoplay’s most popular titles, including The Greatest Catch Bonus Buy, Hot Triple Sevens and Hot Volcano are now accessible to Ontario-based players. 

Alex Malchenko, Evoplay head of sales, said: “Going live in Ontario is a fantastic achievement for us. Integrating our portfolio with Rivalry is an important step in our commercial trajectory, and we are excited to introduce our content to their customers.”

Steven Salz, Rivalry CEO, added: “Partnering with Evoplay allows us to introduce high-quality, innovative content, that will resonate with our players and keep them coming back.” 

Swintt’s Austrian expansion 

Swintt has partnered with win2day, marking its official entry into the regulated Austrian market. 

The collaboration will see win2day afforded access to Swintt’s Select, Premium and Elysium Studios titles.

David Mann, Swintt CEO, said: “The fact that win2day boasts one of country’s largest and most diverse player bases makes our new partnership the perfect entry point for Swintt into the regulated Austrian market – and we’re really excited about getting started.  

“Swintt’s goal has always been to provide truly localised content that can appeal to as wide an audience as possible.”

Sportradar seals Bundesliga expansion

Sportradar has bolstered its existing partnership with Bundesliga International as part of a move that is expected to “accelerate innovation” via the use of new next-generation data. 

The supplier will deploy AI for live player markets, as well as tracking data to provide more in-play market opportunities for operator clients and AI-driven animated overlays to strengthen the viewing experience. 

Patrick Mostboeck, senior vice-president of fan engagement at Sportradar explained: “We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world. Over the course of our nearly 20-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe.” 

Peer Naubert, Bundesliga International CEO, added: “The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry.”