This week in B2B news (24 December)
All the latest developments from the supplier side of the industry, including updates from Yggdrasil, BETER and Wazdan
Yggdrasil adds Lakka Studios to YGG Masters roster
Yggdrasil has added Lakka Studios to its YGG Masters programme in a bid to introduce “fresh concepts” to the supplier’s portfolio.
Lakka will be the 20th studio to join YGG Masters, also adopting Yggdrasil’s end-to-end development streamlining platform, Game in a Box.
Zoe Bird, head of YGG Masters at Yggdrasil, remarked: “The studio brings a familiar Nordic identity that complements the broad range of studios within our network.”
A spokesperson for Lakka Studios said: “Joining the YGG Masters programme marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.”
Wazdan enters partnership with Admiral.hr
Wazdan has further expanded in the Balkans through a new partnership with Croatian platform Admiral.hr.
The collaboration will see a range of Wazdan’s top-performing titles made available to Admiral’s player base.
Magdalena Wojdyla, head of account management for Europe at Wazdan, said: “Admiral is a highly respected brand with a deep understanding of its players, making it an ideal partner for showcasing our proven portfolio and engagement-driven mechanics.”
Žarko Žuvela, head of the online gaming department at Admiral.hr, added: “Wazdan has built a strong reputation for creating content that combines innovative mechanics with standout visual appeal, and we are delighted to welcome its games to our offering.”
Hub88 pens deal with Solidicon
Hub88 has partnered with Swedish studio Solidicon, adding the latter’s portfolio to its aggregation platform.
Titles including Navigator, Supershoot Crash and Quackinator will now be made available to Hub88 clients.
Jess Inglott, head of supplier relations at Hub88, noted: “Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, Solidicon CEO, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.”
Greentube seals agreement with Brazilian casino
Greentube has strengthened its presence in Latam after partnering with Brazino777.
Following the agreement, Greentube’s games, such as Piggy Prizes, are now live with Brazino777 in Brazil.
Wilson Francisco, sales and key account manager at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil.”
Andre Medeiros, country manager for Brazil at Brazino777, added: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal.”
BETER secures vendor registration in Florida
BETER has secured vendor registration in Florida.
Following the approval, BETER’s Setka Cup table tennis tournaments are now available to bettors via Hard Rock Bet.
Chuck Robinson, chief revenue officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated US markets.”
Valeriia Tarchynska, chief legal officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex US regulatory landscape.”
ARC announces new strategic partners ahead of Friday Night Live launch
SBK joins as exclusive betting partner and the Racing Post as an official media partner. All Friday Night Live fixtures will take place across three of ARC’s racecourses between January and March 2026.
David Leyden Dunbar, ARC group director of commercial strategy, said: “We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans, and we look forward to doing so alongside SBK and the Racing Post.”
SBK marketing director, Adam Baylis, added: “We’re thrilled to become the exclusive betting partner of Friday Night Live, a fresh and engaging concept that brings a new energy to British racing.”