This week in B2B news (24 May)

SIS seals Africa expansion via Bitville Gaming

SIS will provide its products to sportsbooks in regulated markets across Africa after the supplier signed an agreement with Bitville Gaming.

The deal covers premium racing content, SIS’ 24/7 gaming products (eBasketball and eSoccer) and fixed-odds betting on live numbers draws.

Joe Andrews, head of sales for SIS’s Africa arm, said: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets.”

Andrew von Hoesslin, Bitville Gaming CEO, added: “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products.”

OpticOdds unveils three new tools

OpticsOdds has expanded its product offering with three new tools: Trading Screen, Market Intelligence and the SGP Pricer.

Trading Screen processes more than one million odds every second across hundreds of servers to make sure that clients receive pre-match and in-play data while Market Intelligence offers operators the chance to see in real-time what markets their competitors are offering.

The (SGP) Pricer allows operators query top sportsbooks to determine how correlations are priced in real-time and also algorithmically generates pre-packaged SGP recommendations.

Ryan Weinstock, OpticOdds CCO, said: “More operators recognise the power of real-time data and want to leverage it.

“While many operators have internal solutions, these often rely on legacy providers using outdated technology. That’s why we are building real-time, low-integration trading solutions to deliver immediate value to our clients.”

4ThePlayer reaches fourth US state

4ThePlayer.com has continued its expansion across the US after receiving approval to go live in Pennsylvania.

The supplier’s portfolio will now be available to users in Pennsylvania, which is the fourth market the group has been granted a licence in after New Jersey, Michigan and Connecticut.

Chris Ash, 4ThePlayer business development director and co-founder, said: “I am thrilled we can bring our unique gaming experience to the players of Pennsylvania. 

“After the success we have seen with these titles in other states, we are excited for players in Pennsylvania to play them.”

Imagine Live seeks expansion opportunity via SoftGamings

Imagine Live has announced a strategic partnership with igaming platform provider SoftGamings.

The deal will see live dealer games from Imagine Live integrated into SoftGamings’ platform, ensuring operators gain access to the provider’s portfolio.

“We are excited to partner with SoftGamings to bring our innovative live casino solutions to a wider audience,” said Hakob Manukyan, Imagine Live Armenia CEO. 

“Together, we aim to set new standards for live dealer casinos in the igaming industry and help partners to provide an unforgettable and premium gaming experience to their players.”

Simplebet doubles MLB activity

In-play betting supplier Simplebet has recorded impressive growth in the opening two months of the Major League Baseball (MLB) season.

The New York-based supplier registered more than seven million bets in April and the first half of May, more than double the amount recorded in the same time frame last year. 

The group’s handle also increased over 120% in the same period.

Chris Bevilacqua, Simplebet CEO, said : “We are delighted to see triple-digit growth in our baseball product across the first full month-and-a-half of the season compared to last year, as the betting public continues to engage with the excitement generated via micro-betting.

“With plenty of fantastic storylines to follow over the coming year, we expect to see our growth continue as the public becomes more educated on our wagering markets and are excited to see what the 2024 MLB season has in store for us.”

Dot Connections announces partnership with Wazdan 

Dot Connections has secured a content distribution partnership with Wazdan.

The deal will see Wazdan content go live on Dot Connections’ aggregator platform which is available to more than 500 operators.

Cora Chen, Dot Connections COO, said: “Launching this partnership with Wazdan represents another milestone in our commitment to delivering the very best content to our partners and their players.”

Andrzej Hyla, Wazdan CCO, added: “It brings us great excitement to form this partnership with Dot Connections. With their offering already available to over 500 operators, we are really pleased that even more gaming enthusiasts will be able to enjoy our leading game portfolio in Asia, Latam and beyond.”