This week in B2B news (26 September)

Realistic Games ramps up UK presence

Realistic Games has expanded in the UK after penning a deal with Bally’s Interactive.

A selection of the supplier’s titles including Emerald Frenzy and Phantom Tides will initially go live on Bally’s sites, before more games are added in the future.

Amy Brewis, Realistic Games head of account management, said: “This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap to a broader audience.”

Dezso Pazmany, Bally’s Interactive director of product operations, added: “We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

SOFTSWISS Game Aggregator turns 10

SOFTSWISS’ Game Aggregator has celebrated its 10^th anniversary, with the platform now hosting more than 35,000 games from over 300 suppliers.

The tool is available in 24 jurisdictions, including recent expansions into Brazil and Peru.

Ivan Montik, SOFTSWISS founder, said: “When we started 10 years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime.

“Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable igaming projects, with data and engagement tools that directly impact business results.”

Incentive Games partners with Lottoland

Incentive Games has linked up with Lottoland to bring real-money gaming content from its Incentive Studios arm to the operator’s UK customers.

Crash, tower and arcade games from Incentive Studios will go live with Lottoland in September as part of the deal.

Ahmed Baker, Incentive Games chief commercial officer (CCO), said: “Lottoland has an incredible reputation for innovation and trust, so we’re delighted to partner with them to bring our games to their players.”

Nigel Birrell, Lottoland CEO, added: “We look forward to working with Incentive Games to broaden further our games portfolio for our 20+ million customers.”

OpenSlots makes its debut

New AI-powered creative platform OpenSlots has debuted with the aim of harnessing the tech to develop games more efficiently.

The platform was launched by the team behind ESA Gaming, with the first commercial releases expected to come in mid-2026.

Thomas Smallwood, OpenSlots CCO, said: “We see OpenSlots as a gamechanger in the game development space.

“Our mission is straightforward in that we want to unlock creativity for non-technical professionals and empower operators and studios to create their own content quickly and easily.”

Relax Gaming expands in Italy via bet365

Relax Gaming has partnered with bet365 to add its content to the privately owned operator’s Italy-facing site.

Under the remit of the deal, Relax Gaming titles such as Money Train 3, as well as a host of third-party games via its aggregation platform, will be made live for bet365 players.

Kristina Hambardzumyan, Relax Gaming head of business development, said: “Italy remains a vital market for us, and teaming up with a powerful brand like bet365 gives our content immediate visibility and credibility with a wide audience.”

A bet365 spokesperson added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.”

Logifuture inks BetB2B agreement

Logifuture has partnered with BetB2B to launch its suite of proprietary games with the aggregator.

Via the partnership, the supplier will provide more than 20 new games to BetB2B’s operator clients.

Niccolo Cassettari, Logifuture chief business development officer, said: “This partnership reinforces that we’re on the right track, delivering innovative games that break the mold, bring new concepts to players and help operators showcase progress.”

A BetB2B spokesperson added: “Logifuture’s games add even more variety and quality to our portfolio, giving operators a stronger offering for their players.”