This week in B2B news (27 January)

Gaming1 extends Maxima Compliance relationshipMaxima Compliance has expanded its relationship with Gaming1 to provide its services for the firm’s US offering.Headquartered in Belgium, Gaming1 moved into the US in 2021 and is expanding its existing partnership with the London-headquartered firm to cover further deals in the market.Thibaut Collard, chief compliance officer at Gaming1, said: “We’ve worked closely with Maxima Compliance for several years now across multiple regulated jurisdictions, so we knew we wanted them by our side as we expand in the US.”Sergio Suárez García, VP of technical compliance services at Maxima Compliance, added: “Gaming1 has been a long-time partner of Maxima Compliance, and our two companies have grown alongside each other while navigating the ever-changing regulatory landscape.”Boldplay awarded Gibraltar gaming licenceBoldplay has been granted a licence by the Gibraltar Licensing Authority to offer its services to casino platforms regulated by the British overseas territory.The company already held certification from the UK, Portugal, Malta and the Isle of Man and will now bring its portfolio of content to Gibraltar-licensed operators.Boldplay founder and chief executive Valli Fragoso said: “As a Gibraltar-based business, we’re incredibly proud of gaining a licence that will enable us to operate in what is effectively our home.“Some of the world’s biggest and most ambitious operators are located in Gibraltar and having our games available in their lobbies will help us further raise the profile of the Boldplay brand,” he added. Pragmatic Play to expand in Italy with Betpoint partnershipPragmatic Play has penned a new deal with Betpoint to provide the operator with its slots and live casino content.Betpoint customers will gain access to Pragmatic Play titles such as Gates of Olympus and Firebird Spirit as part of the deal.Pragmatic Play COO Irina Cornides said: “We’re delighted to be taking our slots and live casino range live with Betpoint in Italy – a key strategic market for Pragmatic Play. We’re looking forward to a long and prosperous partnership with one of the country’s top operators.”Giuseppe Simone, director of Betpoint, added: “Betpoint continues its path of selective enrichment of its offer. We are not interested in indiscriminately increasing the number of our slots, on the contrary, we aim for a quality offer that represents the best standard on the market, so we are happy to have added Pragmatic games to our public games offering.” Altenar lands in Belgium with StarcasinoAlternar has announced its arrival in Belgium after adding Starcasino as its latest partner.The supplier will provide its full sportsbook solution to the operator, including pre-match and live betting, as well as a suite of promotional and marketing tools.Commenting on Altenar’s expansion into Belgium, Alejandro Cazorla, sales manager at Altenar, said: “Our sportsbook solution is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Starcasino. We want to empower our partners, helping them to achieve their goals, launching new markets and the adaptable nature of our solutions allow us to do just that.”Stefaan Maene at Starcasino added: “When setting out our plan for launch in Belgium, we hoped to have a partner that not only allows us to offer the best possible sports betting experience to players but works with us to help us both grow.”  Bull Gaming to provide slots to WorldMatchBull Gaming has signed an agreement with WorldMatch to provide an initial 10 games for the Italian market.The agreement will see another tranche of games go live with the operator in the coming months.Francesco Gatti, Bull Gaming CEO, said: “The signing of the distribution agreement for 10 games for the Italian market is only the first step of a collaboration that I hope will be as profitable as possible for both companies.”Andrea Boratto, WorldMatch CEO, added: “WorldMatch is thrilled to welcome Bull Gaming to the SlotBar family. We are proud to be able to contribute to their online expansion and confident that this partnership will be mutually beneficial and will offer players the best experience possible.”NuxGame scores LSports dealNuxGame has netted a new partnership with sports data feed provider LSports to bolsters its sportsbook offering.LSports offers access to more than 105,000 pre-match events per month across 60 sports.NuxGame CEO Daniel Heywood said: “We believe that this partnership will bring great value to both companies and we look forward to a successful collaboration.”Yoav Ziv, LSports CRO, added: “Using LSports solutions, NuxGame will be able to step up its game in the sports betting ecosystem, offering its partners unparalleled sports betting data accuracy and the widest coverage in the industry.”