This week in B2B news (27 May)

SOFTSWISS Jackpot Aggregator launches first global campaign across MGA brands

SOFTSWISS Jackpot Aggregator recently launched its first global campaign across its MGA brands. This was possible due to the collaboration with Malta-based SlotHunter.

Initially beginning at a local level in Malta for N1 Casino, before expanding through the partnership with SlotHunter, which is within the same group as N1 Casino, the local campaign expanded into a global one.

This campaign allows the casino brands’ audience to earn prizes when playing different casino games. In addition, the operator can manage and customise the campaigns according to player needs and preferences to increase their loyalty to the brands.

Aliaksei Douhin, product manager at Jackpot Aggregator, said: “We achieved a significant milestone by launching the first global campaign in the Maltese market with N1 Partners Group.”

“We’re grateful to the team for their trust and fruitful work. The results of our joint work confirm that campaigns ignite player activity and, accordingly, help business growth,” Douhin added.

Pariplay signs partnership deal with White Hat Gaming

Aspire Global’s Pariplay has struck up a new deal to distribute its content through White Hat Gaming’s operator network.

The content from White Hat Gaming, including titles from Wizard Games and aggregated content from a wide range of other vendors, will be distributed via Pariplay’s Fusion platform.

Referencing the partnership, Andrew Maclean, VP of sales at Pariplay, said: “White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.

“To sign such a major deal at ICE London was a great moment for both parties and we look forward to working closely with such a major content provider.”

Michael Waterfield, VP of commercial at White Hat Gaming, said: “Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets, and it’s a boost to be able to enhance our platform by offering it to our operator partners.

“We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world,” Waterfield added.

Kalamba Games signs major deal with 888casino

Kalamba Games has signed a partnership to deliver its full suite of titles to 888casino across multiple regions.

The games will be distributed using Pariplay’s Fusion platform to 888casino. This latest deal comes in addition to Kalamba’s recent certifications in regions such as Italy, Portugal, Spain and Sweden, as Kalamba looks to expand into as many markets as possible.

Andrew Crosby, CCO at Kalamba Games, said: “Delivering our games to such a prestigious and well-known operator like 888casino demonstrates Kalamba’s ambitious growth trajectory both this year and going forward.

“We are excited to see the reception our games receive from players who use the 888casino brand and are thrilled by this landmark achievement.”

Talya Benyamini, VP of B2C Casino at 888casino, said: “888 is a global operator and our players expect a broad range of really high-quality games content when visiting our casino. This partnership with Kalamba Games will add more innovative slots to our portfolio, aligning with our product and content leadership strategy.”

SkillOnNet rolls out Playtech content in Spain

SkillOnNet has extended its current partnership with Playtech by launching the provider’s content to its players in Spain for the first time.

Playtech has made its full catalogue of games to its operator partners, and SkillOnNet is one of the first to make its portfolio of slots available on its flagship Spanish language brand, PlayUZU.

Jani Kontturi, head of games at SkillOnNet, said: “This is a milestone moment for SkillOnNet and our PlayUZU brand. Playtech is one of the most in-demand slot providers in the world and our players in Spain have been waiting to be able to access its content.

“The wait is now over for players at PlayUZU, who can now enjoy the thrills and excitement of the games we now have to offer.

“This rollout shows our commitment to localisation and to meet the different player preferences in the different markets we target. This approach has seen us command significant market share and we expect to solidify our position in Spain following the addition of Playtech to our portfolio,” he added.

Svenska Spel Sport & Casino pens Swedish trotting deal

The state-owned gambling company has penned a three-year cooperation agreement with Svensk Travsport, which gives the company access to data and streaming rights for Swedish trotting.

Trotting is a popular sport in Sweden and has a significant amount of money wagered on it each year, mainly through ATG, the Swedish Horse Racing Totalisator Board.

This isn’t the first trotting deal Svenska Spel has. It already offers trotting games via an agreement with France’s Pari Mutuel Urbain (PMU), which includes daily games on French races.

Fredrik Wastenson, Svenska Spel Sport, said: “We are very happy to finally be able to present the collaboration with Svensk Travsport. This agreement creates good conditions for being able to develop a complete offer of Swedish trotting to our customers.”

Maria Croon, Svensk Travsport CEO, added: “We look forward to the collaboration with Svenska Spel Sport & Casino, which is a large and important player in the gaming market.

“We have high hopes that this can further increase interest in the sport of trotting going forward.”

Cloudbet expects record crypto betting for Champions League Final

The upcoming UEFA Champions League Final between Liverpool and Real Madrid could see record betting levels using cryptocurrency, according to crypto betting platform Cloudbet.

This prediction comes after a slump in the value of cryptocurrencies such as bitcoin.

The Champions League Final is expected to have an audience greater than the 700 million who watched last year’s final between Chelsea and Manchester City.

SOFTSWISS noted that there was a 117% year-on-year increase in cryptocurrency use in sports betting as of 2022.

Cloudbet’s data shows that players want to use crypto to bet despite the slump in cryptocurrency value. Bitcoin is still up 250% from the last time Liverpool and Real Madrid faced off in the final in 2018.

Leandro Rossi, Cloudbet’s director, said: “As two of the biggest teams in the world meet in the most-watched club match on the planet, we anticipate the busiest day ever for crypto betting.

“It is clear that the bitcoin betting boom will continue despite the sector’s setbacks, and that an increasing number of bettors are reaping the benefits of the decentralised blockchain model.”