This week in B2B news (28 November)

St8 bags first UK partner

St8 has gone live with its first UK partner, integrating with the Annexio-owned lottery betting brand LottoGo.

The games aggregator officially enters the UK market after securing its licence from the Gambling Commission in the summer.

Tom Brodie, founder and CEO at LottoGo, said: “It’s an honour to be St8’s first partner in the UK. The integration has been remarkably fast and stress-free, with the St8 team supporting us at every step.”

Vladimir Negine, founder and CEO at St8, added: “We’re proud to offer LottoGo seamless access to the industry’s best content. Delivering top-tier service is central to who we are, and we’re excited to support LottoGo as they scale their casino offering.”

Atucha appointed as board adviser to End2End

Atucha Strategic Advisory has announced a new partnership with multi-player bingo and lottery technology provider End2End.

As part of the agreement, Ramiro Atucha will join the company as board adviser.

Atucha said: “My involvement is focused on supporting and amplifying [their] transformation, bringing its technical excellence to the forefront and helping unlock new opportunities in regulated markets worldwide.”

Alejandro Revich, End2End founder, added: “Ramiro’s experience, strategic insight and understanding of the global gaming landscape will be instrumental as we elevate our brand and expand internationally.”

Greentube partners with bet365 in Spain

Greentube has come to an agreement with bet365 in Spain, where the operator’s customers will now have access to a wide range of the supplier’s content.

Bet365 customers will gain access to several titles including Book of Ra and Sizzling Hot via the deal.

David Bolas, commercial director at Greentube, said: “We are pleased to be launching in another territory with bet365, one of our key partners. This further strengthens and expands our relationship with one of the biggest global brands in the sector.”

A bet365 spokesperson added: “Greentube content is recognised for its quality and strong player engagement, and its addition further elevates our portfolio in Spain.”

QTech strikes deal with GameBeat

QTech has entered into a partnership with GameBeat, integrating the latter’s slots portfolio into its platform.

The supplier said the deal unlocks opportunities for growth across Asia, Africa, Latam and Eastern Europe.

Philip Doftvik, QTech Games CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with GameBeat extends our impressive sequential pipeline – and we’ve so much more to come in 2026.”

Sofiya Balakina, business development manager at GameBeat, added: “Collaborating with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and introduce our great games to a range of top-tier partners.”

ZEAL and bet-at-home announce joint gaming initiative

Bet-at-home has integrated ZEAL Instant Games titles, with the first selection of ZEAL slots now available.

ZEAL said the strategic partnership will boost growth for both companies.

“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” said Alex Green, vice-president of games at ZEAL.

Claus Retschitzegger, bet-at-home CEO, added: “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences.”

Kendoo debuts mechanic with new game launch

Kendoo has unveiled its first 4 Pots title with the launch of 4 Egypt Scarabs, complete with expanding reels, multipliers and bonus features.

The title is now available for demo and real-play across all Kendoo partner platforms.

Kate Romanenko, commercial director at Kendoo, said: “4 Egypt Scarabs is a celebration of what makes 4 Pots slots so exciting: variety, anticipation and the feeling of real progression.

“Each feature adds a new layer of excitement, ensuring that no two bonus games ever play the same.”