This week in B2B news (29 August)

EveryMatrix joins CIBELAE

EveryMatrix has joined CIBELAE, the branch of the World Lottery Association dedicated to 80 Hispanic American-speaking countries.

The supplier will become an associate member of the body, noting the partnership would provide it with “increased regional influence” across Iberia and Latam.

Ebbe Groes, EveryMatrix CEO, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

FIRST partners with Light & Wonder and OpenTag for “landmark alliance”

FIRST has joined forces with Light & Wonder and OpenTag to deliver a one-stop shop solution for operators, with 10Bet the first to go live with the product.

Under the alliance, FIRST will provide its sportsbook, Light & Wonder will deliver its content and aggregation capabilities and OpenTag will lend the platform to underpin the tech.

Tom Light, FIRST CEO, said: “By combining FIRST’s sportsbook excellence, Light & Wonder’s game innovation and aggregator tech and OpenTag’s full platform suite, we are delivering tier-one solution architecture under one unified partnership.

“10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.”

Fast Track to unveil new AI-driven platform

Fast Track will demonstrate its new AI-driven natural language platform on 2 September to give the industry a closer look at the supplier’s latest development.

The launch will be streamed live online from 4pm CET and will provide insights into the latest progress made in Fast Track’s CRM capabilities.

Simon Lidzén, Fast Track CEO and co-founder, said: “This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era.

“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it.

“This is why I am organising a live session to unveil it; to showcase what a native igaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.”

SOFTSWISS on the key to managing uptime

SOFTSWISS deputy chief technology officer Denis Romanovskiy has said operators must look beyond uptime KPIs to better protect GGR.

In an in-house interview, Romanovskiy laid out how the supplier manages to maintain stability for operators amid a series of challenges.

He said: “Uptime is just the tip of the iceberg. Behind our 99.999% uptime commitment lies an ecosystem of processes – we monitor the performance of individual components, not just the platform as a whole.

“We’re expanding our global presence while strengthening infrastructure connectivity, DDoS protection and performance of the platform. We’re also constantly improving our monitoring workflow so we spot issues before they affect the player experience.”

Yggdrasil bolsters presence in Bulgaria

Yggdrasil has strengthened its position in Bulgaria by partnering with Everbet.

More than 20 of the supplier’s games will be made available to Everbet customers, including Raptor DoubleMax, Hades Gigablox and Golden Fish Tank 2.

Jose Kadala, Yggdrasil chief commercial officer, said: “Our proven portfolio of high-performing slots, featuring innovative mechanics and immersive gameplay, perfectly complements Everbet’s established market position, and we look forward to bringing excellent entertainment to their customers.”

Krisjanis Kravis, Everbet COO, added: “Yggdrasil’s reputation for creating engaging, high-quality slot content made them an ideal partner for expanding our game offering.”

Relax Gaming lands Lottomart deal

Relax Gaming has partnered with Lottomart to add its content to the UK-facing operator’s offering.

Lottomart customers will be able to play Relax Gaming titles such as Money Train 4, Temple Tumble Megaways and Beast Mode via the relationship.

Cliona Griffin, Relax Gaming business development manager, said: “Lottomart has built a reputation for pairing a quality player experience with a carefully selected games library. We are pleased to see our flagship titles live on their platform and to support their growth with a steady stream of fresh releases.”

Chris Ruddock, Lottomart commercial director, added: “Collaborating with a developer like Relax Gaming marks another important step in our commitment to offering a diverse and evolving games portfolio within a secure and responsible environment.”

Omnigame nets new head of B2B

Omnigame has named former Light & Wonder head Sevda Okur as its new head of B2B after the supplier gained a licence in Sweden.

Okur will head up the firm’s B2B strategy and look to expand into more international markets.

Okur said: “I am thrilled to be joining Omnigame at an incredibly exciting time where we have real ambitions for global growth.”

Peter Weinreich, Omnigame CEO, added: “Sevda is the perfect match for our ambitions at Omnigame, and I am delighted she has decided to become an Omnigamer.”